What you should know
- Early international gross sales of the Galaxy S24 sequence are proving to be higher than the Galaxy S23 sequence, with an 8% bounce year-over-year.
- The Galaxy S24 Plus noticed the largest bounce in gross sales in comparison with the S23 Plus, whereas the S24 Extremely dropped in gross sales regardless of having the biggest share.
- The Galaxy S24 presents extra RAM and a sharper show and is healthier outfitted for on-device AI capabilities.
Samsung’s gross sales of the Galaxy S24 series are already proving to be higher than these of the Galaxy S23 sequence, and the newest numbers present us why. In keeping with the newest data from Counterpoint Research, gross sales of the Galaxy S24 sequence rose by 8% within the first three weeks when in comparison with final yr’s early gross sales numbers, and the S24 Plus is driving up these numbers.
When evaluating Samsung’s flagship gross sales, the Galaxy 24 Plus nonetheless trails the bottom S24 and the Extremely, which have 21% and 52% share, respectively. Nonetheless, the Galaxy S24 Plus has seen a large 54% development when in comparison with the Galaxy S23 Plus and grabbed 21% of S24 gross sales.
Notably, the bottom S24 solely noticed a meager 4% development, whereas the Galaxy S24 Ultra really misplaced share in comparison with the Galaxy S23 Extremely.
Counterpoint additionally factors out that preorder volumes had been up throughout the S24 sequence within the U.S., Europe, and China, proving how widespread these gadgets are.
Jeff Fieldhack, Counterpoint Analysis’s analysis director for North America, highlights that whereas S24 development continues to be below 10%, it is nonetheless inside the excessive single digits, which is encouraging. “And in Samsung’s largest market – the US – we’re seeing YoY development within the mid-teens – strong numbers particularly contemplating the robust February. And contemplating we’re nonetheless actually initially levels of the approaching GenAI smartphone increase, there’s loads of runway for extra development.”
The Galaxy S24 Plus is Samsung’s Goldilocks cellphone
Over time, Samsung’s Plus mannequin has been seen as nothing greater than a bigger model of the bottom mannequin, full with a bigger battery and sooner charging. The gadget didn’t provide a lot distinction past that when in comparison with the bottom, particularly as soon as Samsung lowered the show decision to FHD+, that means the selection between the 2 telephones solely got here all the way down to measurement. That stated, the recognition of the latest Plus mannequin underscores among the adjustments Samsung made to the gadget to set it other than the bottom mannequin additional.
As I highlighted in my Galaxy S24 Plus review, the transfer again to a QHD+ decision presents a refreshingly crisp image that is far more acceptable for a big show. After all, typically measurement is all that issues for some, which is why the smaller Galaxy S24 stays widespread for customers preferring small Android phones. That stated, bigger gadgets enchantment to those that get pleasure from viewing content material on their smartphones, which is additional enhanced by the improved brightness and better decision.
Nonetheless, the true enchancment comes with the bump in RAM to 12GB, which does wonders for app administration. It does a a lot better job of retaining apps working within the background than telephones I’ve reviewed with 8GB of RAM. Counterpoint Analysis additionally highlights the advantages it brings to Galaxy AI options, noting that 12GB is the “minimal spec for a big language mannequin to run properly” and highlighting the significance of higher-spec telephones within the push for on-device AI.
“The massive driver this yr for Samsung’s key flagship has been the S24 Plus mannequin,” states Minsoo Kang, a senior analyst at Counterpoint Analysis. “It is hitting the candy spot on pricing, nudging upgraders in addition to specs to assist new customers wanting optimized on-device AI.”
The Galaxy S24 Plus retails for $999 earlier than any deals and offers are taken under consideration, and there are many these to assist carry the value down. That is already $300 lower than the S24 Extremely, which noticed a worth bump at launch and sure contributed to its slight gross sales decline. And whereas the Galaxy S24 Ultra camera system continues to be spectacular, not everybody might discover the additional sensor or built-in S Pen value the additional value.
The Galaxy S24 Plus lastly makes a case for its existence, being greater than only a bigger S24 by providing extra Extremely-like specs at a less expensive worth and saving the “further” options for these keen to pay for them. After all, these are early gross sales numbers, so we’ll must see how the Plus mannequin fares in the long term, however this could give Samsung some motive to maintain it round after early rumors steered the corporate would omit the center cellphone from its lineup.
The Goldilocks cellphone
Samsung’s Galaxy S24 Plus is the right cellphone for customers who need lots of the greatest flagship specs and options with out coping with the premium price ticket that usually comes with that type of package deal. Just like the S24 Extremely, you continue to get a high-resolution show, 12GB of RAM, a big batter with quick charging, and on-device AI for added privateness.