In model advertising, influencers and model communities play a pivotal function in speaking a product’s real expertise to shoppers. Samsung Electronics understands the worth of those connections, enabling the worldwide #TeamGalaxy influencers and Samsung Members Stars to actually shine.
▲ #TeamGalaxy (left) and Samsung Members Stars (proper) take a commemorative photograph at Samsung Digital Metropolis in Suwon, South Korea.
On Could 16, Samsung hosted an thrilling occasion bringing collectively Samsung Members Stars and #TeamGalaxy in South Korea. Influencers from #TeamGalaxy and Samsung ambassadors, often called Samsung Members Stars, had been invited from 15 international locations1 worldwide. The tour spanned 4 days for #TeamGalaxy members and three days for Samsung Members Stars. With the theme of “Join,” the journey aimed to strengthen the bonds between the contributors, the Samsung model and Galaxy whereas creating an enticing and interactive area for everybody concerned. Samsung Newsroom intently adopted this distinctive occasion, which occurred in Korea — the birthplace of Samsung and the worldwide Ok-wave phenomenon.
Join on a Deeper Stage With Samsung and Galaxy
In the course of the occasion, contributors had the possibility to expertise the essence of Samsung at numerous areas throughout South Korea. They explored the Samsung Innovation Museum (S/I/M) in Suwon, gaining an understanding of Samsung’s administration philosophy and wealthy company historical past. In addition they participated in applications at Samsung Digital Metropolis in Suwon, fostering deeper connections with Samsung on the model’s headquarters. Notably, they’d the chance to work together with builders and executives from totally different enterprise models. Govt Vice President Joshua Sungdae Cho (Visible Answer Group) and Vice President Sally Hyesoon Jeong (Framework R&D Group) of the MX Enterprise at Samsung Electronics shared insights on the digicam and gaming efficiency of the Galaxy S23 collection, respectively, and eagerly listened to contributors’ suggestions on the merchandise. Contributors additionally gained firsthand expertise of Galaxy’s high quality testing course of by way of a tour of the Galaxy QA Lab on the Samsung Digital Metropolis.
▲ Govt Vice President Joshua Sungdae Cho (left) and Vice President Sally Hyesoon Jeong (proper) of the MX Enterprise share product insights with contributors.
Join With Creativity by Capturing With Galaxy
“Epic Movie Competition,” this system organized to showcase the distinctive digicam efficiency of the Galaxy S23 collection, introduced collectively world influencers in pictures and videography. Contributors exhibited movies captured utilizing the Galaxy S23, with their distinctive themes and tales, throughout a movie premiere on the ultimate day. This system empowered contributors to encourage and change concepts with others through their artistic works. All through the three-day program, Samsung Members Stars engaged in day by day photograph quests and collaborated in groups to create brief movies. Each #TeamGalaxy and Samsung Members Stars contributors actively engaged in social sharing actions, using the superb digicam options of the Galaxy S23 Extremely (comparable to Nightography, 200MP, 10x Zoom, Portrait Mode, and many others.) to seize each nook of Seoul. In the course of the gala dinner on the ultimate day, they’d the possibility to understand and focus on the ultimate works. The occasion supplied a chance to change artistic inspiration, opinions and ideas.
The most effective works from “Epic Movie Competition” and Samsung Members Stars will likely be featured on Samsung Cellular’s world Instagram account (@samsungwithgalaxy).
▲ #TeamGalaxy influencer (left) and Samsung Members Stars (proper) seize pictures with the Galaxy S23 Extremely in Seoul.
Hook up with the Gaming World With Subsequent-Stage Galaxy Efficiency
The gaming program was additionally jam-packed with thrilling actions. Samsung Members Stars skilled the distinctive gaming efficiency of the Galaxy S23 collection by way of a tutorial session led by skilled gaming commentator GClef and an exhilarating Fortnite Cellular sport showdown. In the meantime, #TeamGalaxy gaming influencers engaged in an exhilarating competitors towards Korean avid gamers. The gaming program reached its peak with the extremely anticipated #TeamGalaxy vs. Group Korea Fortnite cell match held on Could 19. Group Korea, consisting of Samsung Electronics workers, and #TeamGalaxy gaming influencers shaped three squads every and battled it out for the match title. These charming on-site matches had been broadcasted stay on Samsung Cellular’s Twitch channel and shared with followers worldwide.
▲ #TeamGalaxy vs. Group Korea match (left) and Samsung Members Stars get pleasure from gaming on the Galaxy S23 (proper).
#TeamGalaxy influencer Adhwan Kapoor (India, @iamahairyoldman), who attended the occasion, stated, “It was nice to attach with different creators, share inspiration and ideas, find out about Galaxy and collaborate on content material creation.” Samsung Members Star Kamil Jószczak (Poland, @kamil40013) stated, “It was quite a lot of enjoyable to satisfy and work together with Samsung workers and different Samsung Members Stars. It was additionally nice to have the chance to voice our opinions to Galaxy’s {hardware} and software program builders as properly.”
▲ All contributors gathered to benefit from the #TeamGalaxy farewell dinner (left) and the Samsung Members Stars gala dinner (proper).
The #TeamGalaxy | Samsung Members Join in Seoul proved to be a dynamic gathering the place contributors eagerly shared beneficial insights and opinions. From exchanging artistic inspiration to sharing tips on Galaxy, this occasion served as a vibrant platform for #TeamGalaxy and Samsung Members Stars to collaborate and strengthen their connection to the Galaxy expertise. Because of the resounding success, the organizers expressed their enthusiasm to host extra occasions like this sooner or later, pushed by the purpose of making a greater Galaxy expertise for all.
1 Samsung Members Stars from 15 international locations (together with Korea) and #TeamGalaxy from 9 international locations (together with Korea).