The collaboration pairs Parisian magnificence with the newest style ahead Samsung units and improvements
PARIS, France – December 22, 2021 – Samsung Electronics Co., Ltd at present introduced the newest improvement in its ongoing partnership with streaming big, Netflix, to herald the discharge of the second season of its hit-show, Emily in Paris, produced by MTV Leisure Studios. The Emmy-nominated present, famend for its 21st century celebration of iconic Parisian fashion, has collaborated with Samsung to showcase world-class premium expertise to followers of the sequence.
Within the first season, the attractive setting and quintessentially Parisian characters gave viewers an perception into French fashion and tradition and are among the driving forces behind the present’s success. This sense of escapism was created and elevated by the worldwide solid, together with the long-lasting character of Sylvie Grateau. Performed by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxurious advertising company Savoir. Sylvie’s character embodies true fashionable authority; nice at her job, highly effective, commanding and effortlessly stylish, she turned one of the vital extensively recognised and beloved characters from the present’s debut season. In season two, to ensure she retains on prime of her private {and professional} life, Sylvie has chosen the fashionable and snappy Samsung Galaxy Z Flip 5G to maintain Emily and the remainder of the company on their toes.
However Sylvie shouldn’t be the one one to learn from the fashion and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will convey iconic fashion and modern expertise to followers of Emily in Paris by means of an built-in marketing campaign; that includes offline advertisements, social and influencer content material, and a TikTok filter that gives a brand new means for followers to benefit from the present, by means of the lens of the long-lasting Galaxy Z Flip 5G. The filter will enable followers to “flip the script” and turn out to be the lead character in their very own Emily in Paris animated poster. The gorgeous Galaxy Z Flip 5G will unfold in entrance of the person, placing them entrance and centre earlier than the long-lasting Eiffel Tower. TikTok customers* can check out the Flip the Script TikTok Impact on the platform as of 28th of December.
Benjamin Braun, Samsung CMO for Europe, mentioned “At Samsung, we’re all the time on the forefront of creativity and innovation. We’re excited to accomplice with Netflix for the second season of one among their greatest exhibits, Emily in Paris, and to see Sylvie wielding the long-lasting Galaxy Z Flip 5G matches the persona of the gadget completely. We’re wanting ahead to growing this partnership additional and deeper sooner or later”.
Samsung’s newest line of premium merchandise are set to push the boundaries of innovation for followers of Emily in Paris, showcasing the manufacturers’ skill for combining fashion with flagship innovation and craftmanship. A few of the Samsung merchandise embrace:
- The Galaxy Z Flip 5G: A premium and modern foldable telephone developed for trend-setters and multi-taskers who need to simply flip between capturing the proper selfie and sending out a sequence of emails, or catch-up on the newest episode on-the-go.
- The Galaxy Watch3: A modern and useful wearable that lets you monitor all of your wellness metrics with a flip of your wrist, turning your day by day stroll into a blinding catwalk.
- The Serif: A one-of-a-kind tv that blends iconic design and startling image to remodel each present or movie into the final word viewing expertise, as in the event you’re strolling by means of the Musée D’Orsay your self.
- The Sero: The revolutionary Sero TV is a world first design, enabling you to seamlessly flip between horizontal and vertical content material so you may watch Netflix and cellular social content material with ease.
- The Bespoke Dice: A compact and multi-functional fridge answer that may simply be positioned wherever within the residence, holding every part from wine to cosmetics contemporary for longer.
- The Bespoke Fridge Freezer: The enduring modular fridge answer that permits you to welcome personalisation and modern expertise into your property.
Emily in Paris season 2 might be out there to observe on Netflix on the 22nd of December.
About Samsung Electronics Co., Ltd.
Samsung conjures up the world and shapes the longer term with transformative concepts and applied sciences. The corporate is redefining the worlds of TVs, smartphones, wearable units, tablets, digital home equipment, community techniques, and reminiscence, system LSI, foundry and LED options. For the newest information, please go to the Samsung Newsroom at http://news.samsung.com
About Netflix, Inc.
Netflix is the world’s main streaming leisure service with over 209 million paid memberships in over 190 international locations having fun with TV sequence, documentaries and have movies throughout all kinds of genres and languages. Members can watch as a lot as they need, anytime, wherever, on any internet-connected display. Members can play, pause and resume watching, all with out commercials or commitments.
* TikTok filter might be out there within the UK, Germany, France, Italy and Spain from Dec. 28, 2021 to Feb. 26, 2022.