Smartphone shipments in China tanked to their lowest values in over a decade throughout Q1 this yr and the implications for some manufacturers are actually on full show. Gree – the Chinese language dwelling equipment large has now dismantled its smartphone division as the corporate will formally exit the smartphone marketplace for good.
Gree’s final smartphone launched in 2021 with the Tosot G7 which was a rebadged Meizu 18X. The Gree smartphone division was based again in 2015 with daring plans to grow to be one of many main gamers on the Chinese language market. Outspoken Gree chairwoman Dong Mingzhu had lofty claims concerning the firm’s smartphones claiming they had been “pretty much as good as Apple iPhones” and that Gree would “simply surpass Xiaomi” within the smartphone market.
In hindsight, these claims appeared ludicrous on the time and didn’t pan out as anticipated. Nonetheless, it is all the time unhappy to see a smartphone model exit the market.