To take pleasure in their favourite content material to the fullest, increasingly customers are in search of to buy bigger TVs for his or her houses. In line with market analysis agency Omdia, the worldwide market measurement of 85-inch screens has grown drastically from 180,000 models offered in 2019 to 1.87 million models offered in 2022. Likewise, for 98-inch screens, the worldwide market has elevated from lower than 1,000 models offered in 2019 to about 160,000 models offered in 2022.
To debate the shifting market tendencies in direction of ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Retailer, and realized extra about how Samsung Electronics is offering revamped viewing experiences by means of ultra-large TVs.
▲ Individuals answerable for product planning, gross sales and design speak about ultra-large 98-inch TVs
Greater, Higher Viewing Experiences With Wider TVs
With its breathtaking measurement capable of show distinctive element on a grander scale, the 98-inch TV has turn out to be the brand new customary for ultra-large TVs. In keeping with such tendencies, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, providing customers brilliant colours and intensely vivid particulars on a brilliantly massive display screen. As customary TV sizes have grown bigger over time, Samsung tailored to trade tendencies and shopper calls for by growing ultra-large TVs for higher viewing experiences.
“About ten years in the past, a 60-inch TV was thought-about a big TV. However as time glided by, 65-inch TVs turned mainstream, and now 75-inch and 85-inch TVs have turn out to be common, demonstrating customers’ rising demand for bigger TVs,” mentioned Chae. “In reality, our buyer survey confirmed that 75% of customers purchased, on common, a TV 13 inches larger than their beforehand bought TV mannequin.”
▲ Heejin Chae explains how evolving shopper calls for have formed Samsung’s product choices.
Moreover, with the recognition of streaming companies, customers are more and more buying ultra-large TVs to reinforce their at-home viewing experiences. “An astronomical variety of folks have began utilizing streaming companies because the pandemic as they more and more consumed content material like films and sports activities,” mentioned Chae. “Consequently, the demand for ultra-large TVs has risen, as they offer a extra immersive viewing expertise.”
Youthful generations additionally appear to want bigger screens, furthering the recognition of ultra-large TVs. Whereas folks of their 40s and 50s made up greater than half of the buyer base who bought TVs over 80 inches in 2015, these of their 30s and 40s have led gross sales within the ultra-large TV market since 2021.
As these elements and preferences turn out to be extra prevalent amongst customers, the ultra-large TV market will proceed to develop. “The ultra-large TV is an inevitable development, and customers are able to take pleasure in extraordinarily massive TVs,” Chae mentioned.
Snug Viewing at Additional Distances
One of many largest issues when shopping for an ultra-large TV is the viewing distance — how distant the viewer is from the TV and whether or not that house is accessible at dwelling. “Because the viewing distance of the 98-inch NEO QLED TV has been shortened in comparison with earlier ultra-large TVs, viewers can comfortably watch from as shut as 4 meters away,“ mentioned Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV impacts the viewing expertise.
“We created an area within the retailer with a settee to simulate the viewing distance at dwelling. We transfer the couch to assist clients gauge the viewing distance for smaller and bigger rooms. As soon as the purchasers get a really feel of how the TV would slot in their houses, they have an inclination to want the bigger fashions,” Kim added.
Whereas some might have issues in regards to the massive measurement of the TV, Kim defined that many customers want that they had purchased a bigger measurement after choosing a smaller display screen. “I’ve had clients name me after that they had their TVs put in, asking if they’ll return their buy for a bigger one. That actually places me on the spot,” Kim acknowledged. “Some even mentioned they acquired the unsuitable TV measurement, claiming their TV appeared too small.”
When requested about supply and set up, Kim defined that Samsung has labored diligently to make sure clients can obtain their merchandise simply within the consolation of their houses. “98 inches is the most important TV measurement that a normal Korean condominium elevator can accommodate. And when the elevator is just too small, we provide different optimized supply and set up companies based mostly on the shopper’s atmosphere,” Kim defined. “In reality, we even as soon as efficiently put in a TV after climbing a spiral ladder at a two-story home.”
“We totally talk with our clients and intently take a look at varied elements prematurely, resembling whether or not it’s attainable to position the ultra-large TV on a desk or wall mount it,” Kim added.
From Viewing to Expertise: Altering the Dwelling Room Tradition
As TVs at dwelling present various content material resembling video games, sports activities, films and health content material, the position TVs play has modified. As immersion is a prime precedence for a lot of customers, the recognition of huge TVs is prone to proceed as many customers search TVs that present breathtaking experiences for all sorts of content material.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Retailer
“Palms-on expertise is critical to indicate folks how nice a big TV is,” mentioned Kim. “As a TV is often the primary design focus in a room, I like to recommend experiencing it in individual.”
“When my acquaintances ask for recommendation about what TV to buy, I first ask them what sort of actions they’d do with their TV,” mentioned Chae. “A bigger show offers a extra immersive expertise. If customers proceed to make the most of TVs for a number of functions — together with video calls, dwelling coaching, gaming, and so on. — ultra-large TVs will proceed to be common.”
“TVs assist form the lounge tradition, so buying a brand new set is like an funding for the subsequent 10 years. We are going to proceed to concentrate on these elements as we plan for future TV merchandise. I consider Samsung TVs will proceed to be on the middle of dwelling leisure,” Chae acknowledged.