Galaxy has carved out a definite id by repeatedly introducing a collection of groundbreaking product designs and type elements. The “Galaxy Visible Id System” video highlights the design id of the Galaxy model in an attractive means.


Samsung Newsroom sat down with Henry Hongmin Kim, Vice President and Head of Design Technique Group, Cellular eXperience (MX) Enterprise at Samsung Electronics, and his crew of designers to know the inspiration behind the Galaxy Visible Id System. Hold studying to find out how the crew is redefining Galaxy’s iconic design.





Q. Please introduce the Galaxy Visible Id System.


The Galaxy Visible Id System unifies varied product designs and type elements into one cohesive id. We deeply contemplated the best way to categorical the message of Galaxy clearly and with emotion. After a lot thought, our crew determined to determine an built-in Galaxy model picture by expressing every mannequin in a easy, symbolic method.



Q. What’s the message behind the Galaxy Visible Id System?


The philosophy of Galaxy Design is “Important Design.” This concept is utilized to all areas that require visible communication, not simply the design of Galaxy merchandise — corresponding to type issue, shade and materials.


By establishing the Galaxy Visible Id System, we meant to showcase the distinctive, differentiated traits of Galaxy by means of varied type elements and categorical Galaxy’s sincerity and minimal but impactful design. By means of such efforts, we count on to additional strengthen the design id of Galaxy.




Q. What challenges did you encounter whereas creating the Galaxy Visible Id System?


Till now, the graphic design for Galaxy packaging was created based mostly on typography that represents every collection — whether or not its Galaxy S, Galaxy Z, and so on. For the most recent gadgets, we challenged ourselves to visually talk Galaxy’s aggressive edge.


To create essentially the most complete visible id, we studied every product from totally different angles to discover what design greatest represents every type issue.



Q. How was the Galaxy Visible Id System included into the brand new Galaxy product designs?


We included the Galaxy Visible Id System for the primary time within the Galaxy S23 bundle design. Following that, the system was utilized to the packaging for the Galaxy Z Flip5 and Z Fold5, permitting us to introduce the finished visible design to shoppers.


The Galaxy Visible Id System signifies symbolism, scalability and dynamism. Every product is designed to attach its consultant traits collectively whereas contemplating scalability to incorporate totally different colours and experiences. These elements provide a dynamic high quality adaptable to any state of affairs throughout the unified system. We aimed to boost Galaxy’s picture by demonstrating the innovation of upcoming Galaxy merchandise in a playful and pleasurable means utilizing this model id.




Q. What message is the video making an attempt to convey?


Design communication is among the key roles of the Design Technique Group. By means of dynamic movement graphics, we made positive to incorporate each side of the Galaxy Visible Id on this movie — from the design course of to symbolism based mostly on every type issue and versatile scalability.






As an illustration, the road illustration in the beginning of the video exhibits how our merchandise take form. Then, we use a three-dimensional embossing impact as an example the feel of craft paper and talk the importance of Galaxy’s recyclable bundle design and our consideration for the setting. Utilizing varied supplies, corresponding to glass and steel, we tried to characterize the CMF (Shade, Materials, End) of every product line.


As well as, the video goes past the technical features of the shape elements and portrays values based mostly on the client expertise (CX). The scene the place the gadgets remodel into home windows represents openness, the philosophy of the Galaxy ecosystem, whereas the Braille graphic symbolizes accessibility and inclusion. The outer house visible additional expresses Galaxy’s model id. What’s extra, components from smartphones that buyers are acquainted with are illustrated — corresponding to sticky notes, digital watch faces, musical devices and video games.



Q. What particulars would you want shoppers to note on this movie?


Concepts and symbols are cleverly included in each scene, much like hidden Easter eggs. Viewers can seek for these particulars and benefit from the meanings they bring about.




As an illustration, the silhouette of the Galaxy Extremely’s S Pen is tucked away within the window scene. Within the following digital watch face shot, the initials for Galaxy S, Flip, Extremely and Fold are positioned on prime of the numbers, disguised as every respective machine. There’s additionally a element that symbolizes the S Pen, including one other layer of enjoyable. Then, the rating is 2023 on stage 23 within the following graphic depicting a preferred recreation. All of the blocks on the board characterize the 4 Galaxy fashions. By making the finished blocks disappear, we needed to construct anticipation amongst viewers for the brand new merchandise slated to launch subsequent 12 months.



“Design is considering made visible.” On this course of, it’s necessary to strip away any pointless components and talk the primary concept concisely. That is what makes Important Design really efficient. Our purpose is to create easy but purposeful and significant designs for the long run.