Extremely-large TVs are taking the world by storm. The usual of ultra-large TVs, presently broadly understood as “bigger than 75 inches,” continues to evolve with the expansion in demand. Samsung Newsroom beforehand explored the main drivers of this pattern, with a deal with the 2023 98-inch Neo QLED 8K. On this piece, we transfer on to debate the intricate design course of that helped showcase the behemoth of a display screen in a smooth, elegant kind issue in addition to the small print thought of to push the immersive viewing (and listening) expertise to the frontier.


▲ Video describing the 98-inch ultra-large TV design philosophy of Elimination



Pursuing Simplicity With a Function 

▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a strategy of focusing solely on the immersive expertise and eliminating all the pieces else”


The essence of the TV expertise is outlined by each what you see and what you hear. Samsung Electronics has lengthy centered on making a “TV without a bezel” to offer a seamless expertise that eliminates pointless distractions, Samsung adheres to the concept of “easy, but significant.” A couple of years in the past, this journey got here to the purpose of minimizing the corporate brand within the entrance; this 12 months, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to signify the fruits of Samsung’s design philosophy.


“We deal with the core actions of the TV expertise — which is watching and listening to content material — and ship worth by leaving solely the great thing about simplicity,” mentioned Jangho Kim, who helped design the TV.



‘Design’ Paving the Approach for Even-Bigger TVs

As screens get bigger, customers have increased expectations for a brand new viewing expertise. The present embodiment of Samsung’s TV design philosophy might be summarized as “One Plate Design,” to offer a superbly immersive atmosphere whereas eliminating potential issues concerning the 98-inch measurement.


“We created the ‘One Plate Design’ by adopting a fundamental, easy design language in order that TVs don’t appear intrusive to area. Being fully flat, you possibly can grasp the TV flush towards the wall,” mentioned Kim. “The TV is bodily slim, however with a objective: all of it provides as much as present a really immersive expertise.”


▲ With a minimalist strategy, the “One Plate Design” (QN100B, on this case) gives the look of a single plate floating within the air (left) with a easy, barely noticeable stand supporting it (proper)


The stand additionally heeds the minimalistic design philosophy, offering a sturdy basis that doesn’t impede the consumer’s view. Made up of two sheets of metallic, the compact stand evokes a clear design whereas holding the ultra-wide display screen regular — it doesn’t must visually boast its 98-inch-screen-bearing prowess. “We made nice efforts to search out the optimum construction and ratio that may firmly steadiness a 98-inch TV with out shaking or falling over,” mentioned Kim. “The stand was developed with a easy however smooth and trendy design that may naturally mix in with the TV.”


The creation of this new, revolutionary product is the results of many proficient minds from totally different departments coming collectively. Kim expressed how the experience of assorted engineers, together with these from the circuit, mechanics and supplies departments, helped tremendously in realizing the slim, smooth and easy design assertion.



Unbelievable Element on a Bigger Scale

Because the design language for TVs — like many different digital gadgets — has turn into easier, some jokingly say that there’s not a lot left to design. However Kim smiles and says, “that’s why the small print turn into more and more essential.”


For instance, the 2023 98-inch Neo QLED’s Slim One Join field was newly designed to mix in much more seamlessly to the customers’ atmosphere. The One Connect box helps customers simplify their viewing discipline by permitting them to attach energy and varied enter sources (e.g., cable field, gaming console, LAN cable) by way of a devoted system. In comparison with earlier fashions, which required a separate area to position the system, the brand new Neo QLED 8K’s Slim One Join field might be simply latched onto the again of the TV or on the stand. No matter the place you place the TV — whether or not on a wall, a devoted TV stand or one other piece of furnishings — you possibly can take pleasure in your viewing expertise with out being distracted by ugly cables, wires or exterior gadgets.


▲ The brand new Slim One Join field seamlessly attaches to the stand of the QN900C; subtle speaker holes may also be seen on the aspect


“We revamped the brand new Slim One Join field to assist customers construct a seamless TV atmosphere of their houses,” Kim acknowledged. “Ease of installment and minimal cable preparations are additionally a part of the TV expertise. We took these facets into consideration and actually dug into the small print in designing the brand new Slim One Join field.”


▲ Speaker models at the back of a QN900C


Particulars may also be discovered within the sound system. Speaker holes have been strategically positioned on the aspect with woofer models within the again for each efficiency and aesthetic pleasure. “We’re doing our greatest to take care of the great thing about the product at each angle — that features the again,” explains Kim. The big models assist add visible credibility to the set’s sound efficiency whereas making the TV visually pleasing from all angles.


These speaker positions, after all, have sensible functions, too. The assorted instructions and spacing alignments of the models assist higher allow options equivalent to Object Monitoring Sound; the uncovered woofers can bounce pontificate the again partitions and fill the room.


▲ Kim vows to proceed the push to get rid of outdated concepts in pursuit of latest values in his designs


Because it continues to seize the eye of customers around the globe, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its smooth design, crisp graphics and superior sound high quality. Up entrance, all however the display screen is principally eradicated. Particulars on the edges and again elegantly fill the remainder of the immersive expertise. A continuing strategy of eliminating, innovating and refining, Samsung TV designs proceed to thrive for an much more immersive viewing (and listening) expertise.