The market of handheld gaming has been booming significantly prior to now few years. Cellular Gaming was at all times a development, for the reason that days of Nintendo’s Recreation Boy. Nevertheless, we didn’t see a lot competitors on this discipline through the previous ten years. That began to vary with the Nintendo Swap, which saved Nintendo after the disastrous Nintendo Wii U. It additionally gave the corporate a singular place within the online game market. With the trending PC gaming, many firms began to contemplate constructing their very own moveable PCs that might run video games as handheld consoles. That gave delivery to gadgets just like the Steam Deck, ASUS ROG, and lots of of AYANEO consoles.

AYANEO is a model that has been trending lately with the launch of a number of handheld PCs promising compelling gaming expertise whereas on the go. The Chinese language model was f0unded in 2020 and shortly stole the headlines because of its fascinating handheld gaming gadgets. AYANEO has been constructing a various portfolio of handheld consoles prior to now years. At the moment, it provides highly effective handhelds which might be corresponding to costly PCs with sturdy CPUs and GPUs and in addition has some modest choices for cellular gaming and cloud-gaming companies.

Arthur Zhang, CEO at AYANEO

The market of handheld consoles is booming, and AYANEO has fascinating plans for the longer term. Right now, now we have the pleasure of talking with AYANEO’s CEO, Arthur Zhang. Be part of us on this interview as we delve into this firm’s journey within the trending market of handheld PCs. Study extra about AYANEO’s historical past on this discipline, and what the corporate has in tow for the longer term.


May You Inform us Somewhat about AYANEO, Its Historical past and The way it started its journey on this gaming discipline?

Arthur Zhang: I can briefly discuss concerning the origins of our first official product. Our AYANEO founding staff had a dream to create a high-performance Home windows handheld gaming machine a few years in the past. It was at the moment when AMD’s cellular processors made vital developments, and with a mentality to present it a attempt, we contacted AMD and knowledgeable their China staff about our need to create an excellent Home windows handheld gaming machine utilizing AMD processors.

We had been not sure if AMD had plans to develop devoted processors for handheld gaming gadgets at the moment, however they offered us with unprecedented help and help, starting from product improvement to the sources of the provision chain. AMD even had their pals act as product managers to assist us create the world’s first Home windows handheld gaming machine primarily based on AMD processors.

Right now, you’ll be able to see that AMD processors have already taken a number one place within the Home windows handheld gaming discipline, and now we have grow to be a well known handheld gaming model globally. Our collaboration has been a win-win scenario, and we keep working relationship. We are going to proceed to work collectively in creating much more highly effective Home windows handheld gaming gadgets.


The market of gaming handhelds is trending currently with so many new releases. May you give us extra particulars about AYANEO and its push into the hand held market, and what are the model’s objectives on this aggressive discipline?

Arthur Zhang:

Our aim is straightforward: to create the purest Home windows handheld gaming machine on the planet as a result of the essence of handheld gaming is about having enjoyable. We hope that AYANEO customers can expertise the purest pleasure on our handheld gaming gadgets.

In fact, as our firm grows, we plan to launch extra classes of merchandise to fulfill the varied wants of customers inside our capabilities. We goal to offer customers with a complete product line primarily based on insights into their calls for. At the moment, now we have established product strains for Home windows handheld gaming gadgets and Android handheld gaming gadgets, providing avid gamers a variety of decisions. Sooner or later, we’ll additional broaden into different product classes to satisfy the wants of extra customers.


With competitors rising repeatedly, with increasingly gamers becoming a member of the market, what are AYANEO’s plans, will proceed investing on highly effective {hardware} to problem the competitors?

Arthur Zhang: With the doorway of some main manufacturers, competitors within the handheld gaming discipline has certainly grow to be extra intense than earlier than. However this example confirms that our strategic judgment from two or three years in the past was appropriate, so from the very starting, I by no means restricted AYANEO’s improvement technique to a small discipline or a selected product sort.

Rising funding in expertise analysis and improvement to create extra aggressive merchandise is certainly a part of our future improvement technique. Primarily based on this, we will even construct a extra complete product line primarily based on insights into person wants, offering customers with segmented product decisions.

AYANEO’s product line

Now we have already established product strains for Home windows handheld consoles and Android handheld consoles, offering avid gamers with a variety of decisions. Sooner or later, we’ll additional broaden into different classes to satisfy the wants of extra customers.


The AYANEO Pocket Air is the corporate’s first Android handheld. It’s additionally nice for cloud gaming, the corporate plans to speculate extra on handhelds made for cloud gaming companies?

Arthur Zhang: Concerning the Android handheld gaming class, now we have clear plans and can introduce extra beautiful Android handheld gaming gadgets to offer customers with a first-class software program and {hardware} expertise. For instance, the beforehand introduced AYANEO Pocket S shall be geared up with the most recent Qualcomm Snapdragon G3x Gen2 flagship processor, that includes high-end materials craftsmanship and inventive design, making it a stupendous and highly effective high-end Android handheld gaming machine.

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In fact, we will even launch Android handheld gaming gadgets with totally different positioning and varieties. They won’t solely be nice for enjoying retro video games however, as you talked about, will even present glorious experiences for cloud gaming and streaming video games.


Which product shall be AYANEO’s flagship towards the likes of Steam Deck and ROG Ally?

Arthur Zhang:

If we think about display measurement, AYANEO 2S could be a sensible choice. In comparison with Steam Deck and ROG Ally, AYANEO 2S has the next screen-to-body ratio and beautiful slender bezels, providing a extra snug grip with its ergonomic design.

Nevertheless, as I discussed, AYANEO goals to construct a extra complete product collection to compete out there. At the moment, now we have AYANEO KUN with a bigger display measurement and stronger efficiency, in addition to the extra light-weight and moveable AYANEO AIR 1S. They, together with AYANEO 2S, cowl the varied wants of avid gamers. We are going to proceed to iterate on totally different collection of merchandise and continually enhance our product high quality to satisfy business challenges.


The Firm has plans of constructing extra inexpensive handhelds sooner or later?

Arthur Zhang: Now we have made makes an attempt on this side, such because the Intel and Mendocino variations of AYANEO AIR Plus, which had been properly obtained by many avid gamers. The Android handheld gaming machine Pocket AIR can be an economical selection. In fact, we prioritize offering avid gamers with a high-quality complete expertise, which locations increased calls for on each software program and {hardware}, making price management a big problem.

Nevertheless, these challenges additionally drive us to make steady progress. Due to this fact, we’ll at all times do our greatest to offer avid gamers with cost-effective merchandise. Subsequent, we’ll launch handheld gaming gadgets with totally different worth ranges, however whatever the worth, we’ll try to ship a first-class expertise to avid gamers.


Arthur Zhang: What do you suppose are the aggressive benefits of AYANEO over different manufacturers at this stage?

With regards to AYANEO, I consider many avid gamers first consider our main business design capabilities and aesthetics, that are our distinguished benefits in the meanwhile. Nevertheless, our strengths transcend that. Since our first official product, AYANEO handheld gaming gadgets have had top-quality screens within the business. Now we have additionally collaborated with Guli Know-how to develop progressive hall-effect joysticks, offering AYANEO handheld gaming gadgets with superior management experiences in comparison with different opponents.

Now we have additionally developed the AYASpace administration software program particularly for Home windows handheld gaming gadgets, providing an expert and complete handheld gaming software program expertise. The brand new AYASpace 2 and the AYASpace retro recreation administration frontend on Android handheld gaming gadgets permit avid gamers to expertise handy handheld and recreation administration options.


Current AYANEO consoles have been exhibiting a stupendous design that makes them distinctive when in comparison with competitors. Are you able to guive extra particulars about AYANEO’s design philosophy for the design of its consoles?

Arthur Zhang: It’s really fairly easy. By way of exterior design, we pursue an final elegant and authentic design. Now we have excessive necessities for design types and colour schemes, which regularly require us to place in a number of effort in structural or materials improvements to attain the specified results. Along with that, we had been the primary model to introduce colourful and inventive design types to Home windows handheld gaming gadgets.

We had been the primary to include traditional retro parts into Home windows handheld gaming gadgets, creating the extremely acclaimed “Retro Energy” colour scheme. Later, we collaborated with the fashionable model B.Duck to launch varied fashionable B.Duck restricted version colour schemes, initiating a wave of restricted version colour schemes for Home windows handheld gaming gadgets. Now we have grow to be more adept in creating interesting colour schemes and mix them with high-end craftsmanship and supplies to make sure that AYANEO handheld gaming gadgets have glorious visible and tactile experiences.

In fact, we don’t blindly pursue industrial design to the extent of neglecting practicality. Actually, every of our handheld gaming gadgets applies a substantial quantity of ergonomic design. For instance, the sliding full keyboard SLIDE and the flip handheld gaming machine FLIP each present keyboards that supply essentially the most snug expertise in keeping with person habits. From the streamlined design of the deal with to each element of the physique, we rigorously optimize to make sure that avid gamers can have a cushty expertise.


Thus far what has been the suggestions coming from the viewers on the subject of your efforts in industrial design?

Arthur Zhang: Because of our persistence in industrial design, many avid gamers and media are filled with reward for the looks of the AYANEO handheld console. Even in comparison with some main manufacturers, they categorical a higher desire for the design of our handheld console. To obtain recognition from avid gamers for our pursuit of final industrial design is one of the best reward for us.

In fact, it’s not simply avid gamers, skilled organizations have additionally given us excessive reward. In October, the AYANEO 2S, which contains a borderless design, received the 2023 Japan G-Mark Design Award. To obtain recognition from the distinguished “Jap Design Oscars” generally known as the Japan G-Mark Design Award is one of the best proof of our industrial design power.