What you have to know

  • Spotify is increasing its partnership with Google Cloud because it appears to piggyback off its generative AI and LLMs to higher its companies.
  • Spotify states it would take a look at enhancing musical content material and higher personalised suggestions for its customers.
  • The corporate has a historical past with AI from buying Podz again in 2021 to the launch of its new AI DJ in 2023 with the assistance of Sonantic.

Spotify seeks to strengthen its bond with Google whereas additionally pushing ahead on this new world of generative AI know-how.

Spotify and Google Cloud introduced an enlargement of their pre-existing partnership to higher “infrastructure, information and analytics, and AI/ML applied sciences” in a press release. The music streaming service states it would search to leverage the generative AI capabilities of Google Cloud to enhance content material discovery on the platform.