What you have to know
- Spotify is increasing its partnership with Google Cloud because it appears to piggyback off its generative AI and LLMs to higher its companies.
- Spotify states it would take a look at enhancing musical content material and higher personalised suggestions for its customers.
- The corporate has a historical past with AI from buying Podz again in 2021 to the launch of its new AI DJ in 2023 with the assistance of Sonantic.
Spotify seeks to strengthen its bond with Google whereas additionally pushing ahead on this new world of generative AI know-how.
Spotify and Google Cloud introduced an enlargement of their pre-existing partnership to higher “infrastructure, information and analytics, and AI/ML applied sciences” in a press release. The music streaming service states it would search to leverage the generative AI capabilities of Google Cloud to enhance content material discovery on the platform.
Spotify is claimed to be “exploring” LLMs (giant language fashions) to know its personal musical library and “increase” the metadata it makes use of to supply content material to customers. To consider content material is to say personalised options, one other facet Spotify hopes AI may also help with.
The put up provides Spotify desires to refine the listening experiences of customers by means of the usage of LLMs because it appears to discover a approach of discovering the sample in an individual’s favourite content material. The corporate will dig deeper into person’s favourite podcasts and audiobooks to current “new and fascinating” suggestions.
Spotify says LLMs would possibly assist weed out probably dangerous or in any other case disturbing audio content material.
The corporate can be mentioned to take a stern take a look at the backend of its companies. Because it continues to work with Google Cloud, the streaming platform will attempt to enhance the quantity of helpful data and analytical information proven to creators.
This is not the primary time Spotify has danced with AI to some capability. The corporate acquired the podcast discovery service Podz again in 2021. This launched the flexibility for Spotify to combine Podz’s AI technology know-how, which shows highlights of a podcast to customers whereas additionally giving them a fast pattern of the present earlier than diving in.
Furthermore, Spotify went forward with the launch of a bigger AI enterprise by means of its AI DJ. Whereas this specific characteristic leverages OpenAI’s know-how, Premium subscribers can get pleasure from a customized radio session on Spotify with an AI that provides music based mostly on their musical tastes and historical past. The model’s acquisition of the AI voice platform Sonantic furthered this new characteristic, as properly.