By an astonishing coincidence, Macworld’s sleuths have stumbled throughout the video rehearsal for one more Apple keynote presentation. All that point spent sifting by the bins at Apple Park was effectively value it.
So right here it’s: The complete minute-by-minute script for Tuesday’s Wonderlust event. From the iPhone 15 to the Apple Watch Sequence 9, from the awkward jokes to the show-stopping demos, you possibly can examine all of the bulletins right here a number of days earlier than they really occur. If you wish to be shocked, cease studying now and watch the occasion dwell at 10 a.m. PT on September 12.
(The final time we did this, some individuals questioned whether or not it was actual or not till after the WWDC keynote, when it was clear that we made the entire thing up. Whereas we will’t vouch for the validity of the newest file we pilfered, we will vouch for the gullibility of the Web.)
Introduction
09:55: The pre-stream begins, which implies we’re observing a dynamic Apple emblem screensaver picture, accompanied by the most recent pop tunes from the hit parade. These embody “Nicely I Surprise” by The Smiths, “Little Surprise” by David Bowie, and a number of other tracks by the Velvet Wonderground.
10:01: Precise video begins taking part in! An actor in informal put on is wandering/questioning round an American metropolis having fun with his Apple merchandise. Varied logistical puzzles and social encounters are lubricated by the help of his telephone, headphones, and smartwatch. The theme seems to be “Isn’t life nice once you personal costly client electronics?”
10:03: The actor’s adventures finish, and the video fades into Tim Prepare dinner standing within the inexperienced house in the midst of Apple Park. (Be aware that that is all pre-recorded, as anticipated. Even after a couple of years of those digital occasions, the shortage of viewers whooping and cheering nonetheless strikes us as bizarre, like watching “Two And A Half Males” with out the chuckle monitor.) Prepare dinner needs us a superb morning, and says how fortunate he’s to work for Apple, “an organization dedicated to leveraging know-how improvements into constructive life experiences by the synergy of magical merchandise going ahead.” He then reveals–bang, no messing–that this occasion will probably be about three product traces particularly: the iPhone, the AirPods, and the Apple Watch. Positive, Jan. I wager there gained’t be One Extra Factor as effectively.
10:05: However earlier than we get into the {hardware}, a couple of software program updates. Prepare dinner says that since WWDC 2023, extra individuals have taken half in Apple’s beta software program program than ever earlier than. He claims that Apple’s engineers have been in a position so as to add quite a few new options on the idea of person suggestions. (Presumably, they noticed a couple of bugs, too, however he doesn’t draw consideration to that.) Oh, and right here’s the primary announcement of the occasion: iOS 17, iPadOS 17, and watchOS 10 will all launch on Monday, September 18. That’s excellent news for iPad house owners, who feared they may have to attend a bit longer, as occurred final 12 months. No phrase on macOS Sonoma’s launch date.
Dominik Tomaszewski / Foundry
New Apple Watches
10:07: Prepare dinner is recounting the letters he’s obtained from grateful prospects whose lives have been saved by their Apple Watches. Following on from final 12 months’s catalog of misfortunes, 2023’s letter writers report near-death experiences involving volcanoes, leopards, dynamite, hot-air balloons, serial killers, acid, venomous snakes, and the Worldwide House Station. It’s a harmful world on the market.
10:09: Right here comes Jeff Williams, Apple’s chief working officer, strolling confidently round a grassy nook of Apple Park like Tobey Maguire in “Spider-Man 3.” He says the Apple Watch “soars over different smartwatches like a gorgeous golden eagle trying down at mice and voles” and assures us that massive issues are within the pipeline.
10:10: Whoosh! A short CGI advertising video, and there’s our first sighting of the brand new Apple Watch. It seems to be… quite a bit just like the previous Apple Watch. And yep, there’s affirmation that it’s known as the Apple Watch Series 9.
10:11: We’re stepping into the main points. Williams says the S9 processor within the Sequence 9 “is way extra highly effective than any smartwatch chip in the marketplace proper now, like a powerful lion ruling over a kingdom of lesser creatures.” In follow that seems to imply a 20 p.c increase in processing pace, and Williams says we will anticipate a considerable improve in on a regular basis efficiency and battery life. Williams doesn’t acknowledge this, however the pace bump is particularly noteworthy as a result of the final three Apple Watch chips, regardless of being branded because the S6, S7, and S8, have been all technically equivalent.
10:13: The Sequence 9 will get 5G connectivity! That’s a key breakthrough in Apple’s push to make its smartwatch an impartial machine. Williams provides that it additionally will get the Twin-Frequency GPS characteristic that debuted on the Apple Watch Extremely final 12 months. Which means it covers the L5 band in addition to the usual L1 for sharper location monitoring.
10:14: We’re now seeing lush images of the Sequence 9, which is accessible in a brand new pink colour. As good as that is, it suggests there aren’t any extra substantive upgrades to speak about. To be honest we anticipated this 12 months to be a minor refresh, forward of the extra groundbreaking Apple Watch X launch in 2024.
10:15: Whoosh! One other CGI video, this time exhibiting what seems to be like… sure, it’s the Apple Watch Extremely Sequence 2.
10:17: Williams is getting enthusiastic concerning the upgrades on the brand new Extremely. It will get a microLED display, which implies a brighter and sharper image and also needs to decrease energy consumption. And this will probably be, the chief provides, “even larger than the unique Extremely’s display screen, towering over different watch screens just like the noble gorilla of the forest.” To be extra particular, it’s a 51mm show.
10:20: There are some design adjustments to the Extremely Sequence 2, though the general look is essentially the identical. The chassis is lighter than that of its predecessor: it weighs simply 58.3g, which implies it’s dropped 3 grams. (It’s nonetheless heavier than the entire non-Extremely Apple Watches, after all.)
10:23: The brand new Extremely clearly will get the upgraded S9 chip and 5G. Not a lot to say right here—the identical Sequence 9 upgrades additionally apply to the Extremely Sequence 2.
10:25: The brand new Extremely additionally will get a brand new colour possibility: a dark titanium finish that Apple calls “Galaxy Black,” and Williams describes as “the colour of a raven’s desires.” And with that, he’s striding off and this part seems to be over.
10:27: Tim Prepare dinner is again to sum up the brand new Apple Watches. He says pre-orders start right now, and that they may ship to prospects and seem in shops ranging from Friday, September 22. The Sequence 9 begins at $399/£409, whereas the Extremely Sequence 2 begins at $799/£829. These are the identical U.S. costs because the Sequence 8 and unique Extremely respectively, nevertheless it’s fascinating that the U.Ok. will get a worth reduce.
Dominik Tomaszewski / Foundry
New AirPods
10:30: Prepare dinner is speaking concerning the AirPods vary. He says AirPods “synergize simplicity and expertise design with seamless know-how innovation going ahead.” And he’s excited to inform us concerning the product’s subsequent evolution.
10:31: Whoosh! Product video. Earbuds. They appear quite just like the 2nd-gen AirPods from 2019, besides they’re in all types of colours: blue, yellow, and pink. It is a massive step from Apple.
10:33: Ah, thriller solved. Prepare dinner says he’s proud to announce… the AirPods SE! And he welcomes AirPods senior engineer Mary-Ann Rau to the digital stage to inform us extra.
10:34: Rau says AirPods are the most well-liked and profitable headphones on the planet, however Apple wished to go additional. It wished to place AirPods into the arms of everybody who appreciates nice audio. And the corporate’s engineers have been working to convey “all the benefits of AirPods, at a low, low worth. Ker-ching!”
10:36: AirPods Lite… sorry, AirPods SE have “the identical design, the identical audio high quality, and the identical options as our enormously common 2nd-gen AirPods, with the addition of nice new colours and a price ticket you’ll love. Cashback!”
10:38: This all implies that the AirPods SE don’t get Spatial Audio or Adaptive EQ, just like the 2021 AirPods. Nor do they get these headphones’ extra subtle contact controls. You’ll simply get double-tap to play, fast-forward, and so forth. Plus Hey Siri, if that’s your factor. Nor, after all, do they get energetic noise cancellation just like the AirPods Professional. All of which will probably be high quality if the value is correct.
10:40: No phrase on the value simply but. Rau is transferring on to Apple’s over-ear headphones. She says AirPods Max “ship market-leading audio in a chic package deal, and have proved common world wide. Bosh!” It’s value saying that the opinions of AirPods Max have been on no account universally constructive, with specific criticism of the bodily design, though the audio high quality is certainly wonderful.
10:42: Whoosh! Product video. We’re seeing over-ear headphones, however they appear nearer to the Beats aesthetic–significantly this 12 months’s Beats Studio Pro–than the unique AirPods Max. This factors to an entire redesign. There’s a variety of colours, however the first-gen Max fashions had loads of colour choices. Then once more… sure, a particular sighting of the brand new AirPods Max in pink. That’s new.
10:45: Rau says she’s proud to announce… AirPods Max 2nd Technology. Snappy identify.
10:46: Heaps extra pictures of the brand new AirPods Max. They’re very completely different, which says quite a bit about Apple’s religion in that “elegant package deal.”
10:47: Rau says the brand new AirPods Max characteristic “the very newest in audiophile know-how. Awooga!” This implies they now help… Adaptive Transparency, Dialog Enhance, and Apple Music’s Lossless Audio format; additionally they get the newer Adaptive Audio, Personalised Quantity, and Dialog Consciousness options announced at WWDC 2023. And so they get the newer H2 chip you’ll discover within the newer AirPods as a substitute of the H1. That’s quite a bit, nevertheless it’s all a query of catching up with one other Apple product that prices lower than half as a lot. By the point we see the third-gen AirPods Max, they may presumably have fallen massively behind as soon as once more.
10:51: Prepare dinner is again to sum up. He says pre-orders of the AirPods SE start right now, and they’ll seem in shops from Friday, September 22. They may value $99/£99–it’s genuinely spectacular that Apple obtained beneath 100, and I’d suspect these will promote effectively. The AirPods Max will go on sale in October and price $499/£499. And we’re achieved with AirPods! What’s subsequent?
Foundry
iPhone 15
10:53: Prepare dinner is speaking concerning the historic influence of the iPhone. He says it “modified the very essence of the human expertise, marking the modern synergy of design simplicity going ahead. However right now, simplicity turns into much more modern going ahead!”
10:54: Reduce to black. And whoosh: one other product video. A sprinkling of stars, a looming form… it’s…
10:55: The iPhone 15. Tagline: “Apple’s goodest iPhone but.”
10:56: And right here to speak concerning the enhancements on this 12 months’s iPhone, product sub-marketing vice-manager Harry Harriman.
10:57: Harriman is speaking concerning the Dynamic Island, which he describes as “the best human invention because the air fryer.” He says Apple wished to ensure that extra individuals may entry this groundbreaking characteristic of the iPhone 14 Professional, which is why the iPhone 15 will get the Dynamic Island.
10:59: It’s perhaps value noting that Apple lately has very a lot not been fascinated by ensuring as many individuals as attainable can entry its greatest options. It has pursued a deliberate coverage of confining the very best options to the premium merchandise solely, with a view to push prospects into upgrading.
11:00: One hour in! And Harriman is speaking concerning the mute change. This has been changed with a solid-state Motion button. As a result of it’s not a mechanical transferring half it ought to be much less more likely to go flawed; the previous mechanical House button was infamous for jamming up or refusing to work after a couple of years, and issues improved with the launch of the capacitive House button on the iPhone 7. Alternatively, how typically do you could have issues along with your mute button?
11:02: That’s a good level. Harriman factors out that solid-state buttons are simpler to customize: not simply their operate, however their haptic suggestions, the pace or period of double or lengthy presses, and so forth.
11:04: We’re extra pictures of the iPhone 15. There are some sensible new colour finishes: inexperienced and pink. And the yellow end has been brightened up, so it’s now a bit jollier.
11:06: The adjustments aren’t simply beauty: The usual iPhone has had a redesign, albeit fairly a minor one. The display screen is barely bigger (6.2 inches and 6.8 inches respectively for the 15 and 15 Plus) however the physique of the telephone stays the identical dimension due to smaller bezels. The again corners of the chassis at the moment are extra rounded, for presumably a smoother really feel within the hand (when uncased). General it seems to be largely the identical, simply barely nicer.
11:08: The cameras are largely the identical however the iPhone 15 is getting the 48MP lens that the iPhone 14 Professional obtained final 12 months. No point out of ProRAW however Apple says the brand new digital camera takes pictures with “unimaginable readability and exact particulars.”
11:09: There won’t be any leather-based equipment for the iPhone 15! That was expected, nevertheless it’s nonetheless an enormous name. Harriman says Apple takes its environmental tasks critically, and that beginning right now, the Apple Retailer won’t promote any merchandise or equipment containing leather-based. There will probably be a leather-free various which he claims “feels precisely the identical.”
11:11: Tim Prepare dinner is again to sum up the iPhone 15. Pre-orders open right now, and it’ll seem in shops on September 22, the identical as the brand new Apple Watches and the AirPods SE. The iPhone 15 begins at $749/£799, whereas the 15 Plus begins at $849/£899: each get a worth reduce from the 14-series.
Foundry
iPhone 15 Professional
11:13: Prepare dinner is now speaking concerning the iPhone 14 Professional, which he says “was extra common than any earlier premium smartphone Apple has made.” In all probability since you gave the usual iPhone 14 a year-old processor.
11:14: How do you enhance upon perfection? By specializing in the synergy of simplicity and the person expertise, he says. Right here to announce the iPhone 15 Professional is product vice-marketing sub-manager Steve Bytheway.
11:16: Whoosh: product video. We will see that the Professional fashions additionally get slimmed-down bezels, so the screens are presumably bigger. It additionally seems to be like there’s a brand new grey colour end.
11:18: Bytheway says the brand new A17 Bionic processor is the quickest chip Apple has ever put in an iPhone. (Which appears apparent.) Extra impressively, he says it’s the trade’s first 3nm processor. It options greater than 22 billion transistors; the A16 had simply 16 billion. Which means way more uncooked processing muscle, whereas energy consumption also needs to be improved.
11:21: The iPhone 15 Professional’s storage choices go all the best way as much as 2TB. Who wants that a lot house on a telephone? No person. And 8GB of RAM as normal, up from 6GB on the 14 Professional. (That’s a primary—Apple doesn’t normally speak concerning the RAM in iPhones.)
11:22: We’re trying on the design. The 15 Professional handsets are fabricated from titanium as a substitute of stainless-steel, which implies they’re lighter than final 12 months’s telephones whereas offering the identical power. You already know what’s bizarre? The pictures and movies maintain avoiding the underside fringe of the telephones. What’s Apple hiding?
11:24: And naturally, the Professional fashions get all of the design upgrades on the 14 and 14 Plus. They get the solid-state Motion button and the identical slimmer bezels, which implies display screen sizes of 6.2 inches and 6.8 inches respectively. There’s been no point out of a rebranding of the top-end mannequin, by the best way; it nonetheless appears to be known as the Professional Max quite than the Extremely.
11:26: Battery life is way improved, Bytheway claims. He says the iPhone 15 Professional and 15 Professional Max final a minimum of an hour longer than their equivalents from 2022. That will probably be a minimum of partly all the way down to the A17.
11:28: There’s a brand new colour end: “Titan Grey.” It seems to be fairly boring, however perhaps it’s extra spectacular once you see it in particular person.
11:29: Now the digital camera. The enhancements to the broad (higher sensor) and ultra-wide (48MP) are glossed over as a picture of a distant constructing seems. Now it will get nearer, even nearer, and growth, we will see it now. Bytheway is describing the brand new periscope telephoto lens that has a 6X optical zoom and as much as 30X digital zoom with “readability as if you happen to’re inches away.” It seems to be spectacular however we have been form of hoping for 100X house zoom.
11:31: Bytheway is exhibiting a video concerning the new digital camera, which appears very spectacular. This may make quite a lot of iPhone consumers need the Professional Max.
11:33: And Prepare dinner is again to sum up. Once more, pre-orders open right now, and gross sales on September 22. The iPhone 15 Professional begins at $999/£1,099 (the identical because the 14 Professional), whereas the 15 Professional Max begins at $1,199/£1,249 (which has gone up) although you’re getting 256GB of storage, which value $100 beforehand.
11:34: We appear to be wrapping up.
One Extra Factor
11:35: The display screen darkens, after which we’re again with Jeff Williams. He’s speaking about Lightning, which he calls “the strongest and bravest and quickest and most safe proprietary connection normal on the planet.” (We name it the little iPhone port that could.)
11:36: Generally, Williams says, you should present braveness. “The identical braveness because the noble stag being chased by cowardly bureaucrats attempting to impose short-sighted laws.”
11:37: Which is why, he says, we’re proud to announce a brand-new normal. It’s known as “Apple Port.”
11:39: Apple Port is as quick and safe as USB-C, and has been fastidiously designed to be suitable with all USB-C merchandise made by the “lesser and weaker corporations sniffing round our income streams.”
11:40: Apple went as far as to make Apple Port look precisely the identical as USB-C in order that customers gained’t be confused.
11:41: However Apple Port provides a characteristic that USB-C doesn’t provide: Apple Velocity Management. Hmmm, what’s that?
11:42 Apple Velocity Management ensures that real merchandise offered by Apple itself or a registered reseller are operating at optimum effectivity. “Your charging and information transfers will probably be as swift as a salmon,” Williams says. “Except you’re utilizing a non-genuine product made by one other firm, through which case we’ll de-optimize its operations at no further value or inconvenience to you.”
11:44: All of this 12 months’s iPhones and AirPods will characteristic Apple Port, and the corporate will probably be working to adapt all of its different merchandise to the identical normal.
11:47: And now we actually are wrapping up. We hope you loved the presentation.