Sonos at the moment announced plans to increase into a brand new “multi-billion greenback” product class in 2024, which is extensively believed to be headphones. Sonos CEO Patrick Spence declined to provide particular particulars on the corporate’s plans, however he mentioned that the brand new product will “complement” present Sonos gadgets and can “delight clients and drive rapid income.”
Spence mentioned that Sonos believes it would generate greater than $100 million from new merchandise in 2024, and the brand new product will account for a “giant portion” of this income within the second half of the 12 months.
There have been rumors for years now that Sonos intends to enter the headphone market with a pair of wi-fi headphones that could possibly be related in design to over-ear headphones just like the AirPods Max. Sonos has by no means confirmed its work on headphones, however a leaked inner memo that was obtained by Bloomberg earlier at the moment confirmed that the corporate does certainly have a headphone division.
Proper now, Sonos develops wi-fi audio system, soundbars, and different house theater gadgets, so headphones appear to be a logical subsequent step for the corporate. As Sonos manufactures higher-end gadgets, the primary headphones might maybe be designed to compete with over-ear headphones from corporations like Bose, Sony, Sennheiser, Shure, and Bowers & Wilkins, however Sonos might additionally goal the AirPods market.
Bloomberg in 2019 mentioned that Sonos was focusing on a $300 value level and was specializing in options like audio high quality and multi-service interoperability, however it has been a number of years since new particulars emerged.
Sonos audio system already compete with Apple’s audio system, so a set of heaadphones that function an alternative choice to AirPods Max and Beats wouldn’t be a shock. At this level, little is thought about Sonos’ plans for the headphones, and there’s no particular launch date that has been shared.