Animal shelters across the world are stuffed with deserted pets ready for his or her endlessly dwelling. This heartbreaking state of affairs does have a shiny aspect, nonetheless, as pet adoption has not too long ago been on the rise. To elevate adoption consciousness, Samsung Electronics partnered with experts at animal shelters to absolutely perceive the scenario.


“At this time, sadly, the variety of deserted animals is on the rise, and our devoted association is tirelessly striving to safe the proper dwelling for every one in all our furry residents,” defined Gloria Malin, founder of S-PAS, an animal rescue affiliation in Croatia.


With canine look affecting the chance of whether or not or not a canine is adopted, Samsung developed the “See Past Coloration” marketing campaign to highlight the pets which can be in want of endlessly houses  particularly since studies present {that a} rising variety of pet dad and mom world wide are harnessing their smartphones to seize photos of their furry pals.



Placing a Face to Shelter Animals To Increase Adoption Consciousness


Combining the cute qualities of man’s finest pal with Samsung’s main photo-capturing applied sciences, the “See Past Coloration” initiative is presently operating in Croatia, Slovenia and Serbia in partnership with native animal shelters from April to July 2023.


With its highly effective 200MP digital camera lens, the Galaxy S23 Extremely is supporting the initiative and its purpose of spreading adoption consciousness by capturing high-resolution pictures of canine fashions, right down to even the smallest element in their expressions and appearances. The intricate portraits serve to actually carry these shelter animals to life, showcasing their particular person characteristics and proving that animals are way more than their coloring.


At the Ljubljana shelter in Slovenia, employees are absolutely conscious of the charm of a canine’s look, stating that “stunning photographs of canines seize folks’s consideration and improve the probabilities of the canine discovering a possible adopter.” Subsequently, workers work laborious to seize interesting photographs for the shelter’s web site and social media platforms the place they promote pets searching for endlessly houses.


Pictures can seize an animal’s finest angles, even when the colour of its fur can’t be modified. The Galaxy S23 Extremely’s highly effective 200MP digital camera and Nightography function make taking beautiful photographs of furry pals a breeze, serving to to win over the hearts of viewers and any potential adopters.


“As we attempt for technological development, we additionally stay steadfast in our dedication to socially accountable enterprise practices,” stated Pavle Zobundžija, Head of the Cell Expertise Division, Samsung Electronics Adriatic. “The ‘See Past Coloration’ marketing campaign embodies this ethos as we endeavor to have fun and seize these magnificent creatures in vivid element utilizing Samsung’s cutting-edge digital camera applied sciences. With this initiative, we’re aiming to lend a serving to hand to native animal associations and their efforts to safe protected, loving houses for as many deserted animals as potential.”



The Variety of Coloration and Feelings


A key a part of the “See Past Coloration” marketing campaign is the idea that each animal deserves a house, no matter its breed, coloring or dimension. Accordingly, the Galaxy S23 Extremely is the proper digital camera to seize the distinctive personalities of those furry pals  from the mischievous glint of their eyes to the curious tilt of their heads. Galaxy S23 Extremely’s top-notch digital camera can compellingly convey how every animal has its personal spirit and sweetness. The canine fashions underneath the tagline are the true stars of the “See Past Coloration” marketing campaign. The total assortment of high-resolution pictures taken by the Galaxy S23 Extremely, in addition to extra info on these adoptable animals, could be discovered on the Samsung web sites of the collaborating international locations.1


Along with selling shelters inside every collaborating area, the net platforms additionally function a variety of sources for present canine homeowners, together with easy methods to excellent their pet images abilities. Guests can take pleasure in helpful video tutorials on easy methods to movie their pets in 8K decision, easy methods to seize hilarious Tremendous Sluggish-Mo movies and even easy methods to create particular movies with stickers utilizing the Good Choose function on their Galaxy smartphone.


Pet homeowners attempt to create memorable photographs each day. In reality, Samsung Europe’s Pet Residing survey2 carried out in partnership with Opinium discovered that just about half (47%) of pet homeowners have at the very least one social media account devoted to their pet, with Instagram being the most well-liked platform of alternative (27%) adopted carefully by Fb (24%). Amongst them, 45% of respondents put up at the very least as soon as every week, displaying the large recognition and dedication of homeowners who put up pet-related content material.



Celebrating Canine Companions in Epic Model

▲ Adopters with the shelter canines


Raising adoption consciousness, promoting accountable possession and serving to animal shelters discover endlessly houses for deserted pets are central to the “See Past Coloration” marketing campaign.


Up thus far, 61 shelter canines have been adopted a robust begin within the effort to seek out houses for furry pals in want.


With a view to carry the initiative to life, Samsung created particular cell pavilions known as Studio23, visiting cities in Croatia, Slovenia and Serbia with a purpose to interact with native communities. Embellished with fascinating pictures from the marketing campaign, the Samsung Studio23 cell pavilions additionally perform as social hubs for guests and their canine companions, providing numerous actions together with canine images zones, devoted play areas and an area to expertise the Galaxy S23 collection’ highly effective digital camera first-hand. Over 7,000 folks have visited these cell pavilions to date with extra attendees anticipated within the coming weeks.


▲ Guests and furry pals alike benefit from the vary of actions and devoted picture zones obtainable on the Samsung Studio23 cell pavilions.


Furthermore, social media influencers are selling the “See Past Coloration” initiative by sharing their private pet recollections and bringing consideration to shelter canines who’re up for adoption.


“Chia got here into my life unexpectedly,” recalled Noemi Žonta, a Slovenian influencer collaborating within the marketing campaign, and defined how she discovered her furry life companion. “I discovered her once I was visiting the island of Sardinia. Regardless of her previous traumas, she has grown into a beautiful pet. I can’t think about a greater companion. She goes with me in all places once I’m touring, working, stress-free, and even doing my hobbies.”


Because the starting, Samsung’s “See Past Coloration” has been positively acquired by a large viewers together with media, influencers, surrounding communities and native animal shelters. “The marketing campaign helped us attain a bigger variety of followers who could not have heard of us earlier than,” stated Milena Brkljačić, from SPANS, an animal shelter in Serbia. “On account of the ‘See Past Coloration’ marketing campaign, extra folks have the chance, each throughout and after the marketing campaign, to change into new adopters or help our group and adoption efforts in quite a lot of methods.”



All of the partaking actions from the “See Past Coloration” marketing campaign finally intention to lift consciousness about deserted animals, assist pets discover their endlessly houses and empower native communities. By the beautiful photos taken with the Galaxy S23 Extremely, Samsung encourages folks to see the sweetness in canines of all breeds, colours and sizes with the hope adoptable canines are capable of attain potential homeowners.


Keep tuned to Samsung Newsroom for extra details about Samsung’s social initiatives and packages world wide.



1 Croatia, Slovenia and Serbia.
2 Pet Living: How Pet Ownership is Shaping Technology Use in the Home