The brand new title marks a renewal of Samsung’s dedication to creating main cell experiences and serving to clients take pleasure in a galaxy of prospects by way of its open ecosystem

Rebrand Mobile Experiences
SEOUL, Korea — December 10, 2021
– Samsung Electronics Co., Ltd at the moment introduced the renaming of its cell enterprise, signaling the beginning of a brand new chapter to speed up innovation to supply extra customized experiences to its customers.

The title change to the MX (Cellular eXperience) from Cellular Communications, takes impact on December 10, 2021, and marks the start of the following chapter for Galaxy, embodying the corporate’s philosophy of open innovation and its dedication to creating buyer experiences a prime precedence. The brand new title additionally emphasizes a user-centric focus at Samsung that goes past cell, underscoring its dedication to proactively handle the quickly altering enterprise atmosphere and focus its services and products on assembly the various wants of its clients.

“We’re excited to announce the renaming of our enterprise after a long time of innovation and management within the cell business,” mentioned TM Roh, President and Head of the MX Enterprise. “We consider this title change will assist us usher in a brand new period in cell improvements the place we will create much more thrilling prospects for Galaxy customers.”

Samsung continues to be true to its dedication to offering main cell experiences for its clients, through the use of the power of its open platform to forge partnerships that faucet the ability of the whole Galaxy ecosystem – from smartphones, tablets and PCs, to wearables, software program and companies – to unlock limitless prospects.

The change may even additional speed up Samsung’s mission to create significant experiences that enhance the lives of its customers. Samsung will proceed to increase the Galaxy ecosystem to innovate the cell expertise, fueled by the scalability and connectivity of its services and products. 

About Samsung Electronics Co., Ltd.
Samsung conjures up the world and shapes the long run with transformative concepts and applied sciences. The corporate is redefining the worlds of TVs, smartphones, wearable gadgets, tablets, digital home equipment, community techniques, and reminiscence, system LSI and LED options. For the newest information, please go to the Samsung Newsroom at