Samsung achieved $91.4 billion in model worth and is extremely acknowledged for selling a constant buyer expertise technique and main future applied sciences similar to 6G and AI
Samsung Electronics at present was acknowledged by Interbrand, a world model consultancy, as a “International Prime 5” model for the fourth yr in a row. Interbrand releases its record of “Finest International Manufacturers” annually, and on this yr’s record, it was revealed that Samsung’s model worth reached $91.4 billion and grew by 4% year-on-year.
Samsung’s model worth elevated throughout all enterprise areas in 2023 regardless of sluggish demand within the international IT {industry}. In response to Interbrand, Samsung Electronics’ analysis was positively influenced by the next:
- Constant company-wide enchancment of the client expertise primarily based on the “One Samsung” technique.
- The elevated stage of connectivity and enhanced gaming experiences via the corporate’s wide-ranging product portfolio and SmartThings.
- The corporate’s position as a frontrunner in future progressive applied sciences similar to 6G, synthetic intelligence (AI), automotive, augmented actuality (AR) and digital actuality (VR).
- Constant actions to strengthen ESG management via eco-conscious actions throughout all product strains.
“Due to the assist of our prospects world wide, Samsung Electronics’ model worth has continued to develop steadily, regardless of an general difficult enterprise setting,” stated YH Lee, President of the International Advertising and marketing Workplace at Samsung Electronics. “We are going to at all times attempt to be a model that’s beloved by our prospects via main in expertise innovation, enabling significant experiences and persevering with our sustainability efforts.”
Model Worth Pushed by SmartThings, Gaming Expertise, Trade-Main Improvements and ESG Management
Late final yr, Samsung Electronics established the Direct-to-Shopper (D2C) Middle underneath the International Advertising and marketing Workplace to offer an built-in on-line and offline expertise. The corporate additionally has the CX-MDE Middle — which is chargeable for strengthening the multi-device expertise — to extend synergy between merchandise and enhance the general buyer expertise.
Partnerships have been additionally a significant factor that drove Samsung’s model worth over the previous yr. Based mostly on SmartThings, which gives a unified connectivity expertise, Samsung is additional strengthening its open partnerships to attach not solely its personal merchandise but in addition varied third-party units. As well as, the partnerships with varied firms throughout cellular, pill, TV, PC and monitor merchandise present prospects with an optimized gaming expertise.
Samsung continues to put money into main future applied sciences similar to 5G/6G, AI and automotive that may allow and empower the customers of tomorrow. Within the semiconductor sector, the corporate was acknowledged for its industry-first improvements similar to 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and superior cellular units.
ESG has been a significant focus, as the corporate’s eco-conscious actions are making an influence. Samsung’s efforts embody rising the utilization of recycled supplies, similar to plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 sequence, open licensing of photo voltaic cell distant expertise utilized in TVs, working along with Patagonia on the Much less Microfiber™ Filter for laundry machines and introducing AI vitality mode in SmartThings Power.
Samsung’s Acknowledged Efforts in Every Enterprise Division
Cellular
- Digicam innovation of the Galaxy S23 sequence primarily based on prospects’ insights
- Launching the “Be part of the Flip Aspect” marketing campaign and sustaining its management within the foldable cellphone class
- Strengthening its place within the gaming {industry} to optimize gaming efficiency within the Galaxy units by working with {industry} main gaming companions
- Persistently enhancing the accessibility of its services and products, together with the “Ambient Sound” function on the Galaxy Buds
- The Samsung International Targets app to mobilize the Galaxy group and educate them about methods to assist the International Targets
Networks
- Pioneering 5G innovation via technical management similar to 5G virtualized Radio Entry Community (vRAN) and Open RAN
- Strengthening its place within the 5G {industry} via sturdy partnerships with international Tier 1 telecommunications operators
- Speaking the sustainability facets of Samsung’s 5G community expertise
Visible Show
- Consolidating international market management via steady product innovation, together with Neo QLED 8K and Micro LED
- Strengthening its place within the gaming {industry} via progressive merchandise such because the Odyssey Ark, the Samsung Gaming Hub and partnerships with international main sport streaming companies
- Enhancing accessibility via Relumino Mode1 and RNIB (Royal Nationwide Institute for Blind Individuals) partnerships
House Home equipment
- Sustaining international management in main dwelling equipment classes similar to fridges and washing machines
- Enhancing person expertise all through product life cycle primarily based on buyer insights
- Introducing a brand new position for dwelling home equipment with Bespoke merchandise and successful CES Innovation Award, iF Design Award and extra
Semiconductor
- Delivering industry-first improvements, similar to 12nm-class DDR5 DRAM and solidifying market management
- Strengthening partnerships in excessive progress areas similar to AI and automotive
- Increasing Exynos functions into wearables and 5G
- Enhancing credibility with ISOCELL sensors in flagship smartphones from main producers
- Persistently strengthening ESG communications
Interbrand’s Finest International Manufacturers are listed based on the analysis of every model worth, which is a results of complete evaluation of the monetary efficiency of the corporate, the affect of the model on buyer purchases and model competitiveness. It’s a model worth analysis with one of many longest histories on the earth and is well known for its credibility.
1 Relumino Mode: a viewing mode designed to enhance the visible capabilities of these with low imaginative and prescient, highlighting particular elements of movies similar to distinction, coloration and sharpness.