Origin Bancorp unveils ‘Forth Insurance coverage,’ a unified model for its insurance coverage operations | Insurance coverage Enterprise America

Rebrand introduces new emblem, web site

Origin Bancorp unveils 'Forth Insurance,' a unified brand for its insurance operations

Insurance News

Mika Pangilinan

Origin Bancorp, Inc., the monetary holding firm for Louisiana-based Origin Financial institution, has introduced the rebranding of its insurance coverage operations underneath the title Forth Insurance coverage.

Forth Insurance coverage encompasses The Lincoln Company, Thomas and Farr, Reeves Coon and Funderburg, and Pulley-White, which have a mixed historical past of over 280 years.

Drake Mills, chairman, president and CEO of Origin Bancorp, commented on the corporate’s decision to consolidate its insurance operations and stated the 4 companies will “stay dedicated to serving the insurance coverage wants of their clients and communities” underneath the brand new model.

Mills additionally famous that the Forth Insurance coverage model will proceed working independently of Origin Financial institution, simply because the companies had finished previous to the rebrand.

“These corporations have at all times operated independently of Origin Financial institution and that may proceed underneath the brand new model as they continue to be dedicated to serving the insurance coverage wants of their clients and communities,” he stated.

New model id unveiled on-line

As a part of its rebranding initiative, Origin showcased the Forth Insurance title and emblem throughout all on-line platforms and social media channels. An internet site incorporating this new model id has additionally been launched.

Randy Graham, who serves as president of Forth Insurance coverage, assured clients that the brand new model will “have the identical trusted groups they’ve relied on for many years.”

“Our title is altering, however we aren’t altering who we’re,” he stated. “We sit up for being united underneath the Forth model.”

The 4 corporations forming the brand new model have a collective workforce of over 125 workers and 13 places of work spanning Louisiana and Texas. As Forth Insurance coverage, they function as a full-service insurance coverage company, offering protection for private and enterprise wants.

“All 4 of our corporations have an extended historical past of defending what issues and guiding our clients each step of the journey,” stated Graham.

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