It’s troublesome to face out within the smartphone section — notably for a brand new model — however Nothing makes it look simple. Because of a mixture of intelligent advertising, a design-focused strategy to merchandise, and a lofty motto that goals to “make tech enjoyable once more,” the model was in a position to entice a sizeable share of consideration that usually exceeds extra entrenched rivals.

Nothing’s merchandise have typically been well-received, with the ear (1) standing out for its see-through design aesthetic, the Phone (1) that includes a singular design on the again, and the Phone (2) constructing on that basis and providing high-end {hardware} together with a extra polished design that is among the many better of any cellphone as we speak.