In late October, artwork and expertise followers alike have been handled to a one-of-a-kind exhibition in Seoul, South Korea that includes the newest Bespoke residence home equipment.
Understanding evolving person wants and preferences, Samsung Electronics’ Bespoke product line boasts superior options and smooth, timeless designs excellent for numerous residence interiors — from modern flats to “hanoks,” or conventional Korean-style homes. To showcase the flexibility of Bespoke home equipment, Samsung collaborated with Superposition, an artwork furnishings design group, to unveil an progressive exhibit on the Hanok Gallery Jiwooheon in Seoul that reimagined the fashionable residence.
Samsung Newsroom sat down with Euna Oh, Chief CMF1 Designer at Samsung Electronics, Ahjung Joo, CMF Designer at Samsung Electronics, and Superposition workforce members Jeong-Seon Search engine optimisation, Solar-Kwang Search engine optimisation and Jong-Min Kim to learn the way the “Timeless” exhibit seamlessly blended the previous and current.
Excessive-Finish Inside Designs for the House
The Bespoke Infinite Line™ (Infinite Line™), Samsung’s premium line of home equipment, was the middle of the exhibition. To create a product lineup that was bodily and aesthetically match for contemporary kitchens, the corporate fastidiously chosen high-quality, long-lasting supplies and developed a novel CMF that makes use of aluminum and ceramic finishes. As this CMF comprises recycled supplies, Samsung constructed a group of residence home equipment that’s luxurious, visually distinct and eco-conscious — recognizing that fashionable inside design and high-end kitchen ideas incorporate components from nature.
“Shopper preferences for residence and kitchen interiors shifted fairly drastically throughout the pandemic, as individuals have been spending extra time at residence,” stated Chief CMF Designer Euna Oh. “The Infinite Line™ was launched when demand for premium home equipment was fairly excessive.”
“Our timeless metallic finishes don’t lose their worth or magnificence over time and we ensured this by working diligently throughout the growth course of, which started in 2019. We additionally carried out a radical evaluate course of to make sure the merchandise may very well be mass produced,” acknowledged CMF Designer Ahjung Joo. “Slicing refrigerator-sized panels of aluminum utilizing CNC2 processing was nearly unprecedented within the residence equipment trade. Given its sturdiness and resistance to scratches and dents, aluminum turned the best materials for the Infinite Line™.”
Visible Impression By way of Practicality and Usability
A spotlight of the exhibit was the particular collaborative art work by Superposition that seamlessly blended with the Infinite Line™. Utilizing conventional Korean objects akin to “byungpoong” and “duiju,” Superposition furnishings designer Jeong-Seon Search engine optimisation reworked fridges and dishwashers into inventive items resembling furnishings reasonably than particular person home equipment. “When conceptualizing the exhibit, we wished to concentrate on the long-lasting worth and value of the Infinite Line™,” he stated.
One of many eye-catching items within the exhibit was “Sea” — an 11-panel display screen depicting pristine white sand that resembled Cera White, the Infinite Line™ end made from ceramic. The display screen integrated a fridge, freezer and kimchi fridge and linked them utilizing eight digitally drawn illustrations, blurring the traces between artwork and expertise.
“Once I first noticed the Bespoke Infinite Line™ fridge, I used to be instantly reminded of a white, sandy seaside,” stated Superposition graphic designer Jong-Min Kim. “The Cera White end of the Infinite Line™ fridge was designed to resemble natural textures impressed by nature. I wished to reflect Samsung’s aesthetic, so I used acrylic to emulate waves crashing on a seaside. If you have a look at the 5 overlapping acrylics within the piece, you may nearly really feel the waves.”
As well as, the exhibition showcased fashionable kitchen home equipment, akin to induction ranges and fridges, built-in with “duiju,” conventional Korean furnishings used to retailer meals. These items have been “Island,” a kitchen island unit combining an Infinite Line™ induction vary and dishwasher, and “Ham,” a built-in that includes an Infinite Line™ fridge and wine cooler. The reveals juxtaposed the great thing about conventional furnishings with the cutting-edge expertise of the Infinite Line™ to show a brand new tackle modern kitchen environments and residential aesthetics.
Evoking Timelessness within the Fashionable Period
Samsung and Superposition share an analogous pursuit when innovating — instilling timelessness into merchandise by combining traditional and fashionable design components.
“For the Infinite Line™, we reinterpreted vertical design components that have been utilized in historical Greek architectural columns,” stated Joo. “We additionally utilized supplies that resemble the textures of soil and stone. The Infinite Line™’s easy design and refined look evoke an natural feel and appear that’s best for high-end kitchens.”
“The Infinite Line™ combines pure textures and supplies with fashionable performance. That is just like how Superposition reinterprets Korean art work utilizing digital artwork and acrylics,” stated Kim. “This collaboration was intriguing as a result of Samsung and Superposition observe totally different design rules, but their merchandise really feel similar to each other.”
Mixing Modernity and Custom Throughout the House
The exhibition superbly showcased the idea of timelessness by exploring the intersection of nature and expertise in addition to the concord between custom and modernity. All through the undertaking’s growth, Samsung and Superposition found similarities with each other — making this inventive endeavor extra significant.
“As a result of the Infinite Line™’s design philosophy completely aligned with our imaginative and prescient, this collaboration was pleasurable,” stated Superposition advertising supervisor Solar-Kwang Search engine optimisation. “We’re honored to have labored with Samsung and are thrilled to have created this exhibition in partnership.”
Oh mentioned how the exhibit redefined the boundaries of artwork. “Beforehand, I had largely seen the Infinite Line™ in fashionable inside areas,” she stated. “Viewing the Infinite Line™ in a hanok was fairly an attention-grabbing sight and one thing I had by no means imagined. Our collaboration with Superposition delivered a brand new tackle artwork.”
Drawing inspiration from historic structure and artwork, the Infinite Line™ blends the ingenuity of recent and traditional designs with the sensible performance customers want. Because of this, Samsung has been in a position to create a definite line of high-end home equipment best for any luxurious kitchen.
By way of this collaboration, Samsung and Superposition demonstrated that modernity and custom can harmoniously coexist side-by-side inside any residence.
To study extra about Samsung’s Bespoke Infinite Line™, go to: samsung.com/sec/bespoke-infinite-line.
1 Coloration, materials and end: Three key components of product design.
2 Pc Numerical Management: A producing methodology that makes use of a pc program to exactly course of supplies.