Within the fast-paced world of expertise, ingenuity is the driving power that propels manufacturers into the longer term. Samsung unveiled “Core Tech” at this yr’s IFA — shedding gentle on the corporate’s imaginative and prescient for residence home equipment and dedication to pushing the boundaries of innovation. Uncover how Core Tech transforms residence home equipment and revolutionizes interactions with expertise via this three-part collection.


Samsung Newsroom is taking a better look to discover the tales behind Samsung Core Tech on this second installment. To unlock the complete potential of each residence, customers require dependable, superior home equipment that increase comfort and eradicate problem. Samsung has recognized and answered this want with Core Tech, a philosophy comprised of 4 key themes — Excellent, AI-Powered, Versatile Use and Sturdy & Sustainable. By introducing progressive applied sciences throughout its wide selection of residence home equipment that comply with these key ideas, Samsung ensures that customers optimize their dwelling areas and enrich their properties with unparalleled effectivity and ease.



WindFree™: Cooling Redefined by Custom

A prevalent pet peeve for air conditioner customers is feeling a cold breeze that’s too sturdy when their items are operating. To resolve this subject, Samsung has developed a brand-new characteristic impressed by the normal Korean apply of stone ice storage, often known as seokbinggo. Primarily an historical type of refrigeration, seokbinggo managed to maintain objects cool with out chilly drafts — making it a perfect supply of inspiration for this new characteristic.


The WindFree™ air conditioner was efficiently launched in 2015 after 4 years of in depth analysis and growth. This ‘Excellent’ piece of expertise helps cool rooms gently and evenly by dispersing air via greater than 23,000 micro air holes,1 so customers really feel as in the event that they’re floating inside a cool, snug cloud.


▲ WindFree™ cooling – a part of the ‘Excellent’ class – helps you keep comfortably cool with out feeling chilly



AI Cleansing: Meet the World’s First UL-Verified AI-Powered Cordless Stick Vacuum

A vacuum cleaner that works properly on wood flooring however immediately struggles when it’s moved on carpets leads to an inconvenient cleansing expertise. The Bespoke Jet™ AI, the world’s first UL-verified AI cordless stick vacuum cleaner,2 relieves that type of stress because it optimizes the cleansing mode in response to flooring varieties. However the query stays — how does this ‘AI-Powered’ stick vacuum decide what kind of flooring it’s positioned on?


The Bespoke Jet™ AI detects brush load and meticulously analyzes the info collected to categorise flooring kind. Then, it routinely applies a wise algorithm to ship the optimum suction energy and brush roll velocity3 tailor-made for the precise cleansing surroundings.4 The result’s a clear carpet or a shining hardwood flooring — making certain peace of thoughts for customers each time.


▲ AI Cleansing represents ‘AI-Powered’ improvements in vacuum cleaners



Auto Open Door: For Everybody’s Flexibility

Why do fridge doorways generally refuse to open? The inner stress of a fridge drops because it chills, producing a suction impact that resists customers’ efforts to open the door. To make opening fridge doorways a breeze, Samsung designed the handy Auto Open Door5 characteristic.


Boasting 27 patents from seven international locations, this innovation is a game-changer for individuals who discover opening fridge doorways to be a problem. Designed for use with one easy contact this considerate characteristic helps make the fridge extra accessible to a wider vary of customers. Created to boost the ‘Versatile Use’ of residence home equipment, Auto Open Door additionally is useful when customers have their palms filled with groceries.


▲ Auto Open Door helps you open door with much less effort by releasing the seal6 if you frivolously contact them, enhancing accessibility and permitting for extra ‘Versatile Use’




Much less Microfiber™ Filter and Cycle: Cut back Microplastics in Drained Water

Microplastics pose a big menace to ocean ecosystems, and round half one million tonnes of microplastics are launched into the ocean from laundry yearly.7


Samsung has persistently thought of the influence of microplastics when researching superior applied sciences and labored along with Patagonia. These devoted efforts led to the introduction of the Much less Microfiber™ Cycle in 2022 and the Much less Microfiber™ Filter in 2023 – a few of the newest additions to Samsung Core Tech’s ‘Sturdy and Sustainable’ class. Each the Much less Microfiber™ Cycle and the Much less Microfiber™ Filter assist cut back microplastic emission within the rinse water.


Samsung has continued its efforts by offering the Much less Microfiber™ Cycle replace via SmartThings8 since this previous August9 so customers can simply obtain and run the cycle.


Samsung’s dedication to reducing microplastics emission within the rinse water has gone seen, as evidenced by the Much less Microfiber™ Filter being acknowledged as certainly one of TIME’s “The Best Inventions of 2023 in October.


▲ The Much less Microfiber™ Cycle and the Much less Microfiber™ Filter– a few of the newest additions to Samsung Core Tech’s ‘Sturdy and Sustainable’ class – assist cut back microplastic emission within the rinse water


Samsung’s Core Tech has been developed via years of devoted analysis — guided by customer-centric research and observations — all with the purpose of enriching the every day expertise of Samsung residence equipment customers. Not solely does this philosophy outline the previous, it’s a glimpse of the longer term. Samsung will stay dedicated to growing new options that reimagine person comfort.


Within the upcoming installment of the collection, Samsung Newsroom will sit down with Moohyung Lee, EVP and Head of R&D Group of Digital Home equipment Enterprise at Samsung Electronics to be taught extra in regards to the historical past and ideas that function the driving power behind Samsung Core Tech. So keep tuned!



This options the AR9500T WindFree™ Air Conditioners.
2 In Could 2023 it was the primary cordless stick vacuum cleaner to obtain AI certification from UL Options, a number one unbiased security science group.
3 The comb rotation velocity (rpm) can solely be adjusted when utilizing the Lively Twin Brush.
4 The power to determine totally different cleansing environments could be affected by environmental circumstances.
5 The door routinely opens about 25 mm huge. If customers don’t open the door additional, it can shut routinely after two seconds. Computerized closing is probably not attainable in sure environments.
6 The door routinely opens about 25mm. If you don’t open the door additional, it can shut routinely after 2 seconds (automated closing is probably not attainable in sure environments).
7 “Trend’s tiny hidden secret,” sourced from United Nations Setting Programme (www.unep.org/news-and-stories/story/fashions-tiny-hidden-secret).
8 Obtainable on Android and iOS units. A Wi-Fi connection and a Samsung account are required.
9 Began first from Korea and detailed schedules could fluctuate as much as areas, for relevant fashions solely