What it’s worthwhile to know
- New numbers present how the market share compares between Google and Microsoft search engines like google.
- Bing market share has dropped in comparison with final yr regardless of a seeming rise in recognition following the OpenAI integration.
- Google nonetheless instructions the best market share at just below 90%.
Microsoft appeared to be sitting fairly when it built-in OpenAI’s ChatGPT tech into Bing, remodeling the search engine right into a gateway into the corporate’s new generative AI options. Nevertheless, the most recent numbers present that Bing’s market share hasn’t precisely benefited from Microsoft’s head begin on this new AI craze.
Statcounter launched some market share numbers for the main search engines like google, giving us a take a look at how Bing has fared for the reason that generative AI craze kicked off (through Windows Central). Sadly, as of October 2023, Bing’s market share sits at just below 7% in the USA, down yr over yr from 7.4%. In actual fact, all through 2023 so far, Bing’s market share has remained underneath 7%.
In the meantime, Google, fairly unsurprisingly, has remained king of the major search engines, with its market share sitting at 88% as of October 2023.
Whereas it is anticipated that Google would keep its spot, it is a bit stunning (and regarding) that Bing’s market share hasn’t seen a major uptick. Earlier this yr, Microsoft introduced that the search engine had reached a significant milestone with 100 million every day lively customers. This was not lengthy after Bing launched a preview of its generative AI capabilities, with customers in a position to enroll to strive them out.
Microsoft seemingly had fairly the pinnacle begin bringing generative AI to its consumer-facing merchandise, with Google taking a extra regular method. The brand new supercharged Bing is built-in into different experiences from Microsoft, resembling the brand new Home windows Copilot. Nevertheless, the aggressive push didn’t appear to repay.
In the meantime, regardless of the slow and steady approach, Google finally started integrating its generative AI options into Search with the brand new Search Generative Experience, bringing options like article summaries when searching, secure diffusion for image generation, and extra. The brand new generative AI Search expertise is now obtainable in additional than 120 international locations and territories, supporting a number of languages.
In fact, it is value noting that whereas Google has maintained its excessive market share, that is truly the topic of an ongoing trial introduced on by the Justice Division and a number of other states. The declare is that Google attained its search dominance by way of anti-competitive means, resembling offers made with firms like Apple to make Google Search the default on iPhones, along with the tens of millions of Android phones obtainable globally.