What it’s essential to know

  • Google is releasing a Tremendous Bowl advert this 12 months that follows the story of a blind man and his girlfriend whereas highlighting the Guided Body characteristic.
  • On Pixel telephones, Guided Body makes use of synthetic intelligence to assist individuals with blindness or low imaginative and prescient take images.
  • The behind-the-scenes clip of the manufacturing course of for the advert reveals how Guided Body could be a life-changing characteristic for visually impaired individuals.

After introducing Guided Frame as a approach for low-vision or blind customers to seize nice images in 2022, Google will spotlight the characteristic in a Tremendous Bowl advert this 12 months. We’re now getting a greater take a look at how the characteristic aids visually impaired customers in a behind-the-scenes video for the advert.

Guided Body debuted alongside the Pixel 7 sequence however has remained a spotlight for the Pixel 8 series. New to this 12 months’s Pixel telephones is the flexibility to make use of Guided Body on the rear digital camera system. Beforehand, it was restricted to the front-facing digital camera.