“Girls and gents, Good Change welcomes you to Galaxy! We’re approaching at a pace of 1GB switch in lower than 2 minutes. For all transfers by way of cable and cloud, knowledge encryption is lively always.”

 

In a flight attendant-like announcement, Galaxy’s new video spotlighting the benefit of switching over to a brand new Galaxy smartphone from one other working system publicizes that apps and knowledge out of your former smartphone have moved quick and comfortably made it to their new system. The icons are impressed with their new residence, taking a leisurely go searching whereas testing their new look.

 

 



 

Shot from the angle of smartphone icons, this amusing video was launched on Samsung Electronics’ YouTube channel in April as a part of the “Samsung Galaxy: All About Switching” marketing campaign. It exhibits off main Galaxy options for shoppers who could also be hesitant to make the change. In additional than two weeks since its launch, the clip went viral  reaching 21.2 million views and receiving greater than 72,000 likes and 5,400 feedback.

 

 

Can I Safely Change to Galaxy? Answering the Actual Considerations of Customers

Analysis exhibits that issues concerning the system switching course of are a phenomenon shared by many. From questions concerning the complexity of the switching course of to platform compatibility with present peripherals, to worries over whether or not images and different knowledge could be safely transferred with out loss, switching fears are frequent.

 

In “All About Switching,” the icons mirror shoppers’ preliminary issues, turning into misplaced in confusion upon listening to that they’ll be shifting to a brand new residence. Comical conversations ensue between the personified icons to assist ease shoppers’ potential worries.

 

▲ Information transferred to Galaxy by means of the Good Change app (left) and a client taking a look at their transferred knowledge (proper).

 

Right here to reassure each involved icons and shoppers alike is the Galaxy Good Change app. The change to Galaxy is over in a flash, complemented by the vigorous and dynamic icons. Even with out facial options, their expressions and detailed animation results assist deliver every icon to life. In truth, 3D animation was used to boost the refined expressions of the Samsung Knox icon to imitate the refined actions of a mouth and eyebrows.

 

▲ A credit score display on the finish of the video exhibits the video’s voice actors throughout recording.

 

To assist create this entertaining video, Samsung enlisted the assistance of some notable voice actors who’ve appeared in Hollywood blockbusters corresponding to Star Wars and Jurassic Park and an animation voice performing specialist whose credit embrace the U.S. variations of Naruto and Bleach. As well as, detailed animation results assist deliver every icon to life. In direction of the tip of the video, viewers see behind-the-scenes clips of the voice actors in motion.

 

 

From Good Change to One UI: Spotlighting the Distinctive Galaxy Expertise

By means of the “All About Switching” video, Samsung will not be solely displaying how straightforward it’s to make the change to Galaxy but additionally introducing the distinctive options and advantages of Galaxy. The video is split into a number of chapters together with Good Change, SmartThings service, Samsung Knox safety, Fast Share and One UI. The icon of every function pops up in the course of the corresponding chapter to introduce what it does whereas addressing any conditions shoppers might encounter.

 

▲ (From left) The icons of the options, together with SmartThings, Samsung Knox and Fast Share, introduce what the options do in a compelling method.

 

As an example, the SmartThings icon declares that “Nothing’s extra vital than connections!” and goes on to say that Galaxy can join to numerous wi-fi headphones, TVs, lights and different IoT platforms. The Samsung Knox icon is available in proper after to clarify that knowledge will stay protected and guarded for generally used apps and people who require additional safety corresponding to monetary apps. To study extra about every function, viewers can merely choose the chapter they’re fascinated with.

 

▲ Among the feedback left by viewers on the “All About Switching” video uploaded to Samsung Electronics’ YouTube channel.

 

Galaxy followers worldwide have reacted to “All About Switching,” posting feedback on the Samsung Electronics’ YouTube video which might be simply as humorous because the video itself. As some viewers mentioned: “I’ll by no means have a look at my icons the identical after seeing this,” “We’d like season 2,” and extra. A viewer who recognized themselves as a unique smartphone person left a protracted remark that echoed the reactions of many others: “This was so tasteful and informative and may def [sic] assist others see how straightforward it may be to change over [to Galaxy].”

 

“The ‘All About Switching’ video was designed to introduce the benefits Samsung Galaxy can provide to shoppers who’re hesitant about making the change to Galaxy in an entertaining and relatable means,” mentioned Sonia Chang, Vice President of Advertising and marketing Group of MX Enterprise at Samsung Electronics, who led the video creation. “We hope that Galaxy’s distinctive benefits and the comfort of Good Change resonate with shoppers by means of the video’s dynamic storytelling.”

 

Following the optimistic response to the video’s launch, Samsung is planning to develop comparable content material to introduce the distinctive options and functionalities of Galaxy in progressive and interesting methods.