On January 9, Samsung Electronics unveiled its sales space on the Shopper Electronics Present (CES) 2024 — the world’s largest client electronics and data expertise exhibition held in Las Vegas.


Centered on the theme “AI for All: Connectivity within the Age of AI,” Samsung’s sales space highlighted the corporate’s unwavering dedication to industry-leading innovation and strategic work in enhancing lives. With the potential to boost experiences at house, at work, and all over the place in between, Samsung’s vision for AI encompasses all facets of day by day life.


▲ View scenes from the Samsung sales space on the opening day of CES


Learn on for an in depth take a look at the 5 distinctive zones in Samsung’s CES 2024 sales space, the place technical excellence creates new, significant experiences.


▲ The Samsung sales space at CES 2024 showcased the corporate’s improvements within the Sustainability Zone, SmartThings Zone, Display screen Expertise Zone, House Expertise Zone, and Cell Expertise Zone


▲ Guests gathered on the entrance to view the corporate’s newly introduced AI imaginative and prescient on The Wall, an ultra-large MICRO LED show



Eco-Acutely aware Insights on the Sustainability Zone

Upon entering into the sales space, attendees have been welcomed into the Sustainability Zone that offered insights into Samsung’s environmental technique, useful resource circularity efforts, and accessibility enhancements. That includes a wall constructed from recycled supplies, the zone demonstrated how sustainability shapes the corporate’s developmental path. Moreover, attendees discovered about partnerships with startups working to sort out environmental points in addition to SmartThings Power — the corporate’s house power service serving to customers reside extra eco-consciously.


▲ View of the Sustainability Zone


▲ Attendees seen particulars of Samsung’s sustainability efforts on the Round Workshop



Smarter Residing Made Easy on the SmartThings Zone

Within the SmartThings Zone, attendees interacted with Samsung’s ever-expanding house ecosystem — which presently consists of 196 SmartThings-compatible units and merchandise from 48 accomplice firms. The zone featured a wide range of situations associated to totally different duties and rooms within the house, permitting customers to think about how SmartThings may enhance their day by day lives. Topping off the partaking expertise, attendees have been in a position to take pleasure in a reside cooking present with British meals influencer Oli Paterson.


▲ View of the SmartThings Zone


▲ (From left) Guests engaged in immersive gaming experiences. Attendees examined out a variety of SmartThings-enabled capabilities together with Pet Care.



Breaking the Boundaries of Leisure on the Display screen Expertise Zone

Samsung welcomed guests to learn the way the corporate is enhancing its shows with AI expertise on the Display screen Expertise Zone. Presenting its suite of premium TVs together with the brand new Clear MICRO LED, the zone remodeled content material viewing from a passive exercise into an immersive expertise. What’s extra, attendees have been excited to fulfill the newly revamped Ballie — Samsung’s AI companion robotic that provides extra customized providers.


▲ View of the Display screen Expertise Zone


▲The brand new Clear MICRO LED show and Ballie robotic attracted the eye of many viewers



An AI-Powered Way of life on the House Expertise Zone

The House Expertise Zone invited attendees to learn the way AI expertise minimizes the effort of chores and day by day duties by way of Samsung’s house home equipment — together with the Bespoke AI Laundry Combo™, Bespoke 4-Door Flex™ Fridge with AI Household Hub™+, and extra. On this zone, attendees witnessed how good cycles like AI OptiWash™ and AI Optimum Dry improve the laundry course of and the way clever options comparable to AI Imaginative and prescient Inside manages meals elements.


▲ View of the House Expertise Zone


▲ Guests listened to detailed explanations of Samsung’s suite of Bespoke house home equipment



A Hyper-Linked Machine Ecosystem on the Cell Expertise Zone

The Cell Expertise Zone on the finish of the sales space featured Samsung’s transportable units. Attendees examined the brand new AI capabilities, upgraded processing energy, and exact touchscreen of the most recent Galaxy Book4 collection. Moreover, the zone illustrated the corporate’s partnerships with {industry} leaders, comparable to Microsoft, who’re constructing a extra related Galaxy ecosystem.


▲ View of the Cell Expertise Zone


▲ Attendees examined out the brand new Galaxy Book4 collection and gained insights into the hyper-connected Galaxy ecosystem