The way forward for leisure meets the way forward for know-how. On January 8, Samsung Electronics unveiled a larger-than-life teaser for the upcoming Galaxy collection on Sphere, a now iconic a part of the Las Vegas skyline.


Billed because the world’s largest spherical construction, Sphere boasts one of many world’s highest-resolution wraparound LED screens, and its exterior might be programmed to flash dynamic imagery on a large scale. The skin of the dome-shaped efficiency venue was the primary to show the brand new options of the Galaxy collection, permitting viewers to take pleasure in beautiful, 360-degree visuals with out distortion. Most notably, the video starred Marvel Studios’ Dr. Unusual as he opened a portal to a unique dimension — simply as Samsung opened up a brand new world of potentialities with cellular AI.


How was this monumental business produced? Samsung Newsroom went behind the scenes with the Cellular eXperience Advertising and marketing workforce working to advertise Samsung and Galaxy at main international landmarks. Watch the video beneath to be taught extra in regards to the making of the newest Galaxy collection teaser.