Spotify has gone by way of fairly a number of modifications over time, however none appear as dramatic as the most recent replace to the app’s residence web page. Spotify revealed the brand new take a look at its Stream On occasion this previous week, and it appears to be fairly divisive amongst streaming followers. The brand new TikTok-like UI reveals massive previews for music, podcasts, and audiobooks that customers can swipe by way of.
The brand new UI has already begun rolling out on Android and iOS units, however we wish to know what you consider Spotify’s new Home experience.
In keeping with Spotify, the brand new design builds on the previous change that was rolled out final 12 months, giving customers quick access to varied content material feeds, together with music, podcasts, and now audiobooks. The brand new expertise is meant to assist customers uncover new content material extra simply. Computerized previews will play snippets of songs that customers may like in hopes that it’ll seize their consideration sufficient for them to wish to hearken to the total observe and/or reserve it to their library.
The thought is that it is simpler to find new content material if it is fed to customers this fashion over merely studying static titles and actively clicking to preview a title. In fact, customers will nonetheless have entry to their favorites on the high of every residence feed, however Spotify hopes this new strategy will facilitate extra energetic discovery.
In fact, Spotify is much from the one firm to implement a TikTok-like UI in its app. Instagram tried a full-screen strategy final 12 months that was met with a lot of criticism. Nonetheless, that hasn’t stopped different apps and providers from testing or adopting the TikTok-style feed, which isn’t stunning given the recognition of the app.
With new songs and traits are sometimes found and popularized from TikTok, maybe Spotify desires to emulate the same expertise on its app. Nonetheless, solely time will inform if this new strategy will really profit the app or drive customers to different music streaming services.