Apple is internally testing a brand new ChatGPT-like generative AI instrument that may allow workers to supply sooner technical assist going ahead.

Apple Support App General Feature
Apple just lately launched a pilot program that gives choose AppleCare assist advisors with entry to a brand new instrument referred to as “Ask” that may routinely generate responses to technical questions they obtain from clients, in accordance with info obtained by MacRumors. Advisors can then relay the data to clients in on-line chats or on the telephone.

“Ask” will routinely reply to a question with related info from Apple’s inside information base, and advisors can price a solution as “useful” or “unhelpful.” Advisors can ask as much as 5 follow-up questions per subject. Apple mentioned it plans to make the instrument out there to extra advisors sooner or later, after accumulating suggestions.

Apple encourages collaborating advisors to make use of “Ask” earlier than utilizing conventional search strategies or consulting a senior advisor for information, and it says the instrument is beneficial for fixing advanced or unfamiliar points. Because the instrument is linked to Apple’s inside information base, the corporate ensures that the responses are factual, traceable, and helpful.

An instance of a question that “Ask” can reply to: “A buyer is unable to replace their gadget to iOS 13.7. What might be completed?”

Apple is predicted to undertake generative AI in a significant manner this yr. Bloomberg‘s Mark Gurman mentioned iOS 18 will include many new generative AI features throughout Siri, Highlight, Messages, Well being, Numbers, Pages, Keynote, and extra, and he was first to report that the AppleCare group would use generative AI to hurry up buyer assist. That is the primary time that particulars about Apple’s inside “Ask” instrument have been reported.

On an earnings name earlier this month, Apple CEO Tim Cook dinner mentioned the corporate was engaged on generative AI and would share details “later this year.” iOS 18 is predicted to be introduced at Apple’s annual builders convention WWDC in June, and the replace needs to be launched to all customers with a appropriate iPhone in September.

Generative AI surged in reputation in late 2022 when OpenAI launched ChatGPT, a chatbot that may reply to textual content and voice prompts. The chatbot is educated on massive language fashions, permitting it to reply like a human. OpenAI has additionally developed instruments that may routinely generate images and videos primarily based on textual content prompts.