Only a few weeks forward of WWDC, it seems that Apple continues to secretly apply for logos associated to its rumored AR/VR headset.

apple headset underside render by marcus kane

Delaware-based shell firm “Deep Dive LLC” submitted a trademark application for “xrProOS” stylized in Apple’s SF Professional font on Could 18 in Argentina, Turkey, and the Phillippines, based on on-line information. The identical firm utilized for an “xrOS” trademark in SF Pro in New Zealand earlier this month, and it is extremely probably that Apple is behind each filings as the corporate strikes early to guard its headset-related mental property.

Deep Dive LLC additionally utilized for xrProOS in Australia, New Zealand, and the UK on Could 18, however with out SF Professional styling. The corporate first utilized for the trademark in Jamaica on April 27, based on the information. Jamaica is usually the place Apple first applies for logos associated to future merchandise, because the nation lacks a searchable on-line trademark database, serving to the corporate to keep up secrecy.


xrProOS picture included in Argentina trademark utility

That is the primary time that the xrProOS title has been reported, and it is unclear how Apple plans to make use of the title, if in any respect. Bloomberg‘s Mark Gurman mentioned Apple’s headset working system will be named xrOS, so it stays to be seen how the xrProOS title would possibly match into Apple’s plans. Gurman did float “Reality Pro” as a potential name of Apple’s headset, and xrProOS would mirror the “Professional” branding whether it is used indirectly. It is also very potential Apple is just overlaying all of its bases right here and has no present plans to make use of xrProOS.

Different previously-reported trademark purposes with potential ties to Apple’s headset embrace Reality One, Reality Processor, Optica, and Deep Screen, however it’s unclear if any of those names will truly be used. Among the purposes have been filed by a separate shell firm named “Immersive Well being Options LLC.”

Apple is anticipated to unveil the AR/VR headset and associated developer instruments throughout its WWDC keynote on June 5, and it’ll probably be launched to the general public later this 12 months. The gadget is anticipated to supply a mixture of digital actuality and augmented actuality options that may be managed with hand and eye monitoring. The headset is estimated to value round $3,000 in america, and it’ll reportedly have an exterior battery pack.