Apple right this moment revealed an inaugural App Store Transparency Report, one thing that the corporate agreed to supply to builders as a part of a 2021 lawsuit settlement. Below the phrases of the settlement, Apple promised to supply builders with significant statistics concerning the app overview course of, together with the variety of apps that have been rejected, the variety of buyer and developer accounts deactivated, the variety of apps faraway from the ‌App Retailer‌, information relating to search queries and outcomes, and extra.

iOS App Store General Feature Sqaure Complement
All the info that builders requested is within the 2022 ‌App Retailer‌ Transparency Report and the supplemental information that accompanies it, with the report out there for obtain from Apple’s legal site.

In 2022, there have been 1,783,232 apps on the ‌App Retailer‌, with 6,101,913 whole app submissions acquired and 1,679,694 apps rejected for numerous causes like security, efficiency, design, and authorized. Apple offers numbers on the particular ‌App Retailer‌ pointers that have been violated by rejected apps, with the very best variety of single rule rejections (149,378) on account of violations of the Design 4.0 rule and the DPLA 3.2 Fraud rule (32,009).

A complete of 253,466 app submissions have been accredited after rejection when builders labored with Apple to resolve points, and 186,195 apps have been faraway from the ‌App Retailer‌ for breaking the ‌App Retailer‌ guidelines. Nearly all of apps faraway from the ‌App Retailer‌ have been video games, adopted by Utilities, Enterprise, and Schooling.

Apple outlines the full variety of apps faraway from the ‌App Retailer‌ on account of authorities takedowns, and China is on the prime of the listing. The Chinese language authorities requested Apple to take away 1,435 apps, however 1,276 of these apps have been video games that have been eliminated for not having the GRN license that China requires.

Apple eliminated 14 apps on the request of India’s authorities, 10 apps for Pakistan, and 7 apps for Russia. In different international locations together with Türkiye, Bulgaria, Cyprus, Hong Kong, Italy, Latvia, and Nigeria, fewer than two apps have been eliminated on the authorities’s request.

Builders appealed 18,412 app removals in whole, and Apple restored simply 616 developer accounts. Apple says that apps which can be appealed have been usually pulled from the ‌App Retailer‌ for fraud or illegality, which is why the rejected attraction quantity is so excessive.

There are 36,974,015 registered builders, and in 2022, Apple terminated 428,487 developer accounts. In response to Apple, builders are faraway from the Apple Developer Program “for numerous causes,” however mostly due to accounts which can be linked with different terminated developer accounts. 3,338 builders appealed their ‌App Retailer‌ bans, and Apple reinstated simply 159 accounts. Once more, Apple says that it is because “most developer account terminations which can be appealed are faraway from the ‌App Retailer‌ on account of fraud,” so Apple rejects most of them.

282,036,628 buyer accounts have been terminated, however that quantity does incorporate all accounts created, even these made on the web site by non-iPhone and iPad customers. There have been 656,739,889 common weekly guests to the ‌App Retailer‌ and 747,873,877 common weekly app downloads. Buyer accounts searched the ‌App Retailer‌ 373,211,396 occasions on common, and 1,399,741 apps appeared within the prime 10 outcomes of a minimum of 1000 searches. Further breakdowns might be found in Apple’s supplemental data.

Apple plans to supply these ‌App Retailer‌ Transparency Stories to builders on an annual foundation going ahead.