Apple is pausing all of its promoting on social community X, previously generally known as Twitter, stories Axios. The choice comes following antisemitic remarks that Musk made on Wednesday.

X twitter logo
After advertisers fled from X after Musk’s takeover of the social community, Apple continued to pay for advert spots, and has been one of many Twitter’s largest advert companions. Again in March, Musk thanked Apple for its help, calling the corporate one in every of Twitter’s “greatest advertisers.”

Apple did temporarily pause ads on Twitter again in November 2022, which spurred Musk to lash out and ask if Apple hated “free speech.” Musk additionally mentioned that Apple had threatened to take away Twitter from the App Store, and mentioned that he would “make another cellphone” if the social community was in the end pulled.

The dispute was resolved after Musk met with Prepare dinner at Apple Park later that 12 months, after which Musk claimed that Apple had in reality by no means threatened to take away Twitter from the ‌App Retailer‌ and that it was a “misunderstanding.” Musk in the end known as it a “good dialog,” and after that time, Apple “fully resumed” promoting. Stories in 2022 prompt Apple was spending greater than $100 million per year on Twitter adverts.

With Musk’s newest feedback, and proof that X is showing Apple ads alongside pro-Hitler content material, it’s unclear if Apple can be satisfied to renew promoting once more someday sooner or later. Apple CEO Tim Cook in September said that Apple is “consistently” evaluating whether or not Apple needs to be shopping for adverts on the social community.

Apple isn’t the one firm pulling out of Twitter adverts. IBM said this week that it’s pulling adverts, and the European Union additionally not plans to promote on the social community. The White Home earlier right this moment condemned Musk’s comments, and X staff advised The New York Times that it has been fielding calls from different firms upset with Musk.

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