Few artists are as well-known and beloved as Vincent van Gogh. From “Almond Blossom” and “Sunflowers” to his iconic self-portraits and putting impressionist works, Van Gogh is acknowledged worldwide for his use of daring colours and dramatic brush strokes. Housing the biggest assortment of Van Gogh’s artwork on this planet, the Van Gogh Museum in Amsterdam, Netherlands, is devoted to the work of each the artist and his contemporaries.


▲ The Van Gogh Museum, Amsterdam


Samsung Newsroom sat down with Jordy Howldar, Head of Enterprise Improvement Asia on the Van Gogh Museum, to debate how know-how is preserving Van Gogh’s legacy for future generations and the way the partnership with Samsung Artwork Retailer has enhanced artwork accessibility.



Democratizing Entry to Artwork With Samsung Artwork Retailer

Q: Might you give us an summary of your function at the Van Gogh Museum?


As Head of Enterprise Improvement Asia on the Van Gogh Museum, I’m accountable for partnerships and licensing in Asia. My work primarily includes constructing the museum’s presence inside the Asian market, collaborating with notable manufacturers to broaden attain and managing these partnerships to make sure they align with the values and targets of the Van Gogh Museum.


Q: The connection between Samsung Artwork Retailer and the Van Gogh Museum dates again to 2018. Since then, has the museum modified the way it selects artwork items to function in Samsung Artwork Retailer?


Our strategy when deciding on artwork items for Samsung Artwork Retailer has developed since 2018. Now, we fastidiously contemplate the preferences and developments amongst world audiences and purpose to showcase a various assortment of Van Gogh’s work that resonates with completely different cultures and tastes. Through the years, Van Gogh’s artwork has grow to be immensely common with The Body customers — as each his well-known items and lesser-known works have attracted large viewership.


▲ “Self-Portrait with Gray Felt Hat” (1887)


Q: What’s the significance of constructing Van Gogh’s work out there to massive audiences via a platform like Samsung Artwork Retailer?


Platforms equivalent to Samsung Artwork Retailer democratize entry to artwork, permitting individuals to expertise Van Gogh’s creativity with no need to journey. As well as, his items are uncovered to new audiences who may not in any other case have the chance to interact with them.



Half a Century of Immortalizing Creative Excellence

Q: How is the Van Gogh Museum celebrating its fiftieth anniversary?


To have a good time its fiftieth anniversary, the museum is organizing particular exhibitions, occasions and academic packages to replicate on previous achievements and anticipate future contributions to the artwork world. We encourage everybody to affix the celebrations by attending our collaborations and exhibitions — such because the one with Pokémon which runs till January 2024. Earlier this yr, we held the Sunflower Art Festival to have a good time the anniversary.


▲ “Sunflowers” (1889)


Q: What are among the most memorable or vital moments within the Van Gogh Museum’s 50-year historical past?


For our first anniversary, the museum held an exhibition for guests to discover the historical past of the institute. With out the unconditional assist from the Van Gogh household, the museum merely wouldn’t exist.


Q: Of the items chosen for Samsung Artwork Retailer, which of them would you suggest customers show on The Body?


The primary could be “Wheatfield Underneath Thunderclouds,” a putting portray illustrating a darkish, brooding sky and a golden wheatfield. When displayed on The Body, the dramatic distinction captures the emotional depth and turbulence that Van Gogh initially felt.


▲ “Wheatfield Underneath Thunderclouds” (1890)


Subsequent, I’d suggest “Fishing Boats on the Seaside at Les Saintes-Maries-de-la-Mer.” The colourful blue shades of the ocean and sky juxtaposed in opposition to the colourful boats makes this portray superb for The Body. The display’s potential to render vibrant colours brings the scene to life, enhancing the portray’s full of life and dynamic nature.


▲ “Fishing Boats on the Seaside at Les Saintes-Maries-de-la-Mer” (1888)


My third decide could be “Panorama at Twilight,” a portray depicting a twilight sky and rural panorama. The Body’s show precisely captures these refined nuances in colours — making the idyllic piece a relaxing addition to any room.


▲ “Panorama at Twilight” (1890)



Preserving Legacy With Know-how

Q: How has know-how impacted the Van Gogh Museum since its opening in 1973?

Our mission is to encourage numerous audiences with the artwork and lifetime of Vincent van Gogh, and we’re at all times looking for new methods to take action. As such, we’ve included new applied sciences each contained in the museum and on-line to additional protect Van Gogh’s legacy for future generations.


Q: How does The Body elevate the viewing expertise of artwork?

The main target of the museum has at all times been to showcase our expansive Van Gogh assortment. Providing this assortment of masterpieces on The Body provides customers a chance to take pleasure in Vincent van Gogh’s world-famous work from house. After all, we hope individuals will even be impressed to return and benefit from the artwork in individual on the Van Gogh Museum in Amsterdam as effectively.


Q: In December, Samsung Artwork Retailer will function a curated Van Gogh assortment referred to as “Van Gogh in Winter.” What can viewers anticipate to see on this assortment?

We’re thrilled to deliver a fastidiously crafted number of paintings to Samsung Artwork Retailer. Every masterpiece from the vivid “The Bed room” to the serene “Snow-Coated Area with a Harrow (after Millet)” encapsulates Van Gogh’s revolutionary use of coloration and emotive landscapes.


The “Van Gogh in Winter” assortment provides a singular window into Van Gogh’s world, showcasing his evolution as an artist and his enduring influence on artwork historical past. We invite viewers to immerse themselves in these basic works and expertise Van Gogh’s artwork in a brand new vibrant, digital format.


▲ “The Bed room” (1888)


▲ “Snow-Coated Area with a Harrow (after Millet)” (1890)


Q: Are there any upcoming occasions on the museum?

Guests can benefit from the particular “Pokémon x Van Gogh Museum” actions within the museum till January 7, 2024. “Matthew Wong l Vincent van Gogh: Portray as a Final Resort” will then open in early March — a brief exhibition inviting attendees to find the colourful and expressive artwork of Matthew Wong and his inventive reference to Vincent van Gogh.


Go to Samsung Artwork Retailer in The Frame to see extra of the Van Gogh assortment.